StoryBrand Won’t Help You Get Traffic Unless You Fix These Issues

Results and Co. SEO and Website Speed Case Study: StoryBrand

Are you among the business owners who have heard the wonders of StoryBrand only to find that it doesn’t work out for you? You’re not alone, because StoryBrand won’t help you unless you fix the critical issues on your website.

The StoryBrand’s purposes are to clarify your messaging and create a story that resonates with your target audience. It’s not a silver bullet that solves all your marketing problems, as it requires proper implementation and consistency across all channels, and other efforts to achieve significant results. 

Does StoryBrand Work?

The StoryBrand framework works wonders in messaging and communication. It has 7 key elements to creating a clear and concise story that resonates with your target market:

  • Character: The hero of the story (your customer)
  • Problem: The problem your customer is facing
  • Guide: The role of your business as the guide to help solve the problem
  • Plan: A series of steps your customer has to follow to eliminate their doubts
  • Call to Action: A critical step a customer has to do to achieve success and avoid failure
  • Success: A picture of what success looks like for your customer
  • Failure: The consequence of not taking action

Big brands use the StoryBrand framework in their marketing campaigns:

Apple

Apple uses the StoryBrand framework in their “Think Different” campaign, positioning its brand as a guide to help customers think differently and solve their problems with innovative technology.

Nike

Nike’s “Just Do It” embodies the StoryBrand framework by identifying the problem of self-doubt and positioning Nike as the guide to help customers overcome it by taking action.

Coca-Cola

Coca-Cola’s “Share a Coke” positions the customer as the hero of the story, and Coca-Cola as the guide to help them connect with others and share happiness.

These examples show that the StoryBrand framework works, but its success is due to proper implementation and the use of other marketing efforts.

Why StoryBrand Doesn’t Work For You?

StoryBrand won’t help you unless you fix these issues:

  • Poor website load speed
  • Failure to build links
  • Inadequate research
  • Inconsistent messaging

Poor Website Load Speed

Your website load speed, both on desktop and mobile, has a significant impact on your bounce rates and sales. If your website takes a long time to load, customers may lose interest and move on to a competitor. 

Optimizing your website’s load speed ensures a positive user experience.

Failure to Build Links

Links are a critical component of your website’s search engine optimization (SEO) strategy. Without links from authoritative websites, your site may not rank well in search engine results pages (SERPs), making it difficult for potential customers to find you. 

Inadequate Research

Identifying the problems and wants of your customers is a key component of the StoryBrand framework. Without thorough research, your messaging may not resonate with your target audience, resulting in poor engagement and conversion rates. 

Understand your customers’ pain points, desires, and motivations to craft messaging that resonates with them.

Inconsistent Messaging

If your messaging is inconsistent across different channels or platforms, it can confuse potential customers and dilute the impact of your story. 

Make your messaging clear and consistent across all marketing channels to maximise the impact of your campaigns.

See how our team can drive an insane amount of highly targeted traffic to your website and then convert it.

Websites that sell:
Most websites don’t convert, your’s will.

SEO that ranks:
Get on the first page of Google, guaranteed.

Ads that work:
Clear predictable returns.

Content Marketing:
Our team will create the images, write the articles and grow your brand.



How to Make Sure Your StoryBrand Campaigns Will Work?

Here are a few tips to ensure your StoryBrand campaigns will work:

  • Have a clear goal
  • Conduct thorough research
  • Be consistent
  • Monitor your StoryBrand campaigns
  • Improve website speed
  • Make the website’s interface user-friendly
  • Build links
  • Use StoryBrand in designs

Have a Clear Goal

Identify our goals before creating any marketing campaigns. Whether you want to increase sales, build brand awareness, or generate leads, having a clear objective will guide your messaging and strategy.

Conduct Thorough Research

Research is a critical component of the StoryBrand framework. Take the time to understand your customers’ pain points, desires, and motivations to craft messaging that resonates with them. 

Conduct surveys and interviews, or analyse data from your website and social media channels if you must.

Be Consistent

Ensure that your messaging is consistent across all marketing channels, including your website, social media, email marketing, and advertising. This consistency will help reinforce your brand messaging and make it easier for customers to recognize and remember your business.

Monitor Your StoryBrand Campaigns

Finally, monitor the performance of your StoryBrand campaigns and be willing to adjust your strategy if needed. Use analytics tools to track engagement and conversion rates, and make adjustments as necessary to improve your results.

Improve Website Speed

Slow website loading times can greatly affect user experience, causing frustration and a higher bounce rate. Ensure that your website loads quickly on both desktop and mobile devices by optimizing images, minimizing HTTP requests, and using a caching plugin.

Making the Website’s Interface User-Friendly

A user-friendly design makes it easy for your visitors to navigate your site. Improve the placement of buttons and navigation menu, and make valuable information easy to find.

Build Links

Building links from other high-authority websites greatly improves your website’s ranking on search engines, which will increase your visibility and traffic. Creating a guest post and linking from your social media platforms are among the strategies you can do. 

Use StoryBrand in Designs

The StoryBrand framework is also applicable in designing. Use it to improve colour schemes, typography, and imagery to create a consistent and cohesive brand image that resonates with the message you want to tell your target audience.

Bottomline

StoryBrand framework is effective in helping businesses clarify their message and connect with customers, but it is not magic. It will not solve all issues in your marketing, as you also have to pay attention to the technical and other areas such as website speed, user-friendly interface, and SEO.

If you find yourself still struggling in digital marketing and creating a StoryBrand campaign that works, schedule a call with Results and Co. 

With years of experience in the business and sales industry, we understand what it takes to create a StoryBrand campaign that resonates with your customers and drives results. Schedule a call now, and experience marketing that works. 

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