A StoryBrand framework website is unique because it focuses on the customer experience. The design template emphasises the brand’s narrative, allowing customers to understand how a product or service fits into their lives. The best StoryBrand websites should be able to help customers make an informed decision to purchase from a brand, building loyalty in the customer to help your business excel.
To ensure your website is following the Storybrand Framework template, it must include messaging that clearly conveys your unique value proposition, has a clear call to action, and includes content that focuses on solving your customer’s problems and placing your brand as the best to provide the solution. StoryBrand websites should also have an engaging design that draws attention and follows the framework to keep customers engaged throughout their journey.