Mastering StoryBrand Videos: Crafting Narratives That Convert

Transform Your Marketing with StoryBrand Videos

 

Video marketing has emerged as an indispensable tool for businesses seeking to make an impact in the digital landscape.

 

As consumer preferences lean increasingly towards dynamic and engaging video content, the challenge for brands like yours is not just to create videos.

 

But to craft videos that resonate with your audience—ones that engage, inform, and drive action.

 

Exactly like what using StoryBrand in video does.

 

They use the StoryBrand Framework which centres on storytelling, putting your customer’s journey at the forefront of every narrative.

 

This approach provides a blueprint for brands to articulate their value in a way that:

 

– Connects deeply with viewers.

 

– Ensures that every piece of video content is not only watched but felt.

 

– Guides viewers from mere interest to loyal advocacy.

 

Using StoryBrand in videos

 

Crafted by Donal Miller, StoryBrand’s principles can be uniquely powerful when applied to video marketing, as this medium naturally leads itself to storytelling.

 

By using StoryBrand videography, you can create compelling narratives that visually and emotionally connect with your audience.

 

These StoryBrand videos turn abstract concepts into tangible experiences that take your customers on a journey.

 

 

Here’s how the seven key elements of the StoryBrand framework can be centred around video:

 

– A Character (The Customer as the Hero):

 

Videos should introduce your customer as the hero of the story, focusing on their desires and the journey they are on. This makes the narrative relatable and engaging from the start.

 

– Has a Problem:

 

Through visuals, dialogue, or narration, videos can vividly depict the internal, external, and philosophical problems the hero faces, making the audience’s challenges feel personal and urgent.

 

– And Meets a Guide (The Brand):

 

Your brand is introduced as the guide with expertise and empathy – you are not the hero.

 

Video allows for a dynamic presentation of a brand as a trustworthy ally, through testimonials, demonstrations, or direct messages from the company’s leaders.

 

– Who Gives Them a Plan:

 

Videos can visually outline the plan that guides the hero toward solving their problem.

 

This can be achieved through step-by-step explanations, animated sequences, or scenarios that depict the plan in action.

 

– And Calls Them to Action:

 

A compelling call to action (CTA) is crucial, and video makes these CTAs more impactful through direct engagement.

 

Whether through on-screen text, a spoken message, or interactive elements, video CTAs can effectively prompt immediate action.

 

– That Helps Them Avoid Failure:

 

Videos can dramatically illustrate the stakes involved, showing what failure could look like without your brand’s help.

 

This emotional leverage encourages your audience to act to avoid potential pitfalls.

 

– And Ends in a Success:

 

Finally, videos can paint a vivid picture of the success awaiting the hero.

 

Through before-and-after scenarios, testimonials, or envisioning the future, videos can showcase the transformative journey of the customer, culminating in a compelling vision of success.

 

By weaving these elements into a cohesive narrative, your StoryBrand videos become not just a marketing tool.

 

They become a storytelling vehicle that deeply engages the audience, making your customer’s journey both compelling and relatable.

 

This approach ensures that your brand’s message is not only heard but felt, fostering a stronger connection and driving meaningful action.

 

6 Strategies To Create StoryBrand Videos

 

To effectively create StoryBrand video content without feeling repetitive, focus on the underlying principles.

 

Create a clear and engaging narrative that places your audience at the centre of the story.

 

Here are 6 strategies to diversify your approach:

 

1. Identify Different Aspects of Your Customer’s Journey:

 

Each video can focus on a different stage of your customer’s journey or different challenges they might face.

 

This variety ensures that while each video follows the StoryBrand framework, the content feels fresh and tailored to various audience needs.

 

 

2. Utilise Diverse Storytelling Formats:

 

Incorporate a mix of storytelling formats such as customer testimonials, how-to guides, day-in-the-life segments, behind-the-scenes looks, and animated explainer videos.

 

Changing the format can help present the core StoryBrand elements in new and interesting ways.

 

3. Incorporate User-Generated Content:

 

Encourage your customers to share their own stories of transformation and success with your brand.

 

This not only adds authenticity to your message but also presents real-life examples of the hero’s journey, making the content more relatable and engaging.

 

4. Engage with Different Characters:

 

Introduce different “guides” from within your organisation, such as employees from various departments who can offer unique insights or solutions.

 

This humanises your brand and shows the breadth of expertise and support available to your customers.

 

5. Innovate with Technical Elements:

 

Play with video techniques such as animation, stop motion, or interactive elements.

 

Innovative technical elements can make familiar stories feel new and can enhance engagement.

 

6. Focus on Subtle Storytelling:

 

Instead of overtly walking through the StoryBrand framework in every video, weave the elements more subtly into your narrative – and you don’t have to use every bit in every video.

 

Show, don’t tell, how your brand understands and empathises with the customer, presenting your solution in a way that feels naturally integrated into the story.

 

Combining StoryBrand Principles With Storytelling Strategies

 

StoryBrand videos are effective just using the StoryBrand principles; however, when you combine them with key storytelling strategies, their effectiveness increases greatly.

 

These strategies help to maximise engagement, clarity, and persuasiveness. Here are additional tips to enhance your storytelling effectiveness:

 

Focus on Emotion

 

• Tap into Universal Feelings:

Identify emotions that resonate widely, such as joy, frustration, hope, or the desire for connection.

Craft your narrative to evoke these emotions, making your message more impactful.

 

• Use Music and Visuals Strategically:

 

Leverage the emotional power of music and visuals to complement your story.

The right soundtrack and imagery can amplify the desired emotional response, whether it’s excitement, empathy, or action.

 

Keep it Simple

 

• Clear, Concise Messaging:

 

Avoid cluttering your video with too many messages or complex jargon.

Keep the narrative focused on a simple, straightforward path from the problem to the solution.

 

• Limit Characters and Scenarios:

 

Focus on a single hero or a cohesive group of characters.

Too many perspectives can dilute the emotional impact and confuse the narrative flow.

 

Show, Don’t Tell

 

• Visualise the Journey:

 

Instead of just talking about the hero’s challenges and triumphs, show them.

Use visuals to depict the problem, the intervention of the guide, and the transformation that follows.

 

• Demonstrate Solutions in Action:

 

Show your product or service being used in real or simulated scenarios.

This tangible demonstration is more convincing than any amount of descriptive narration.

 

Showcasing Authority (Testimonials/Data)

 

• Incorporate Testimonials:

 

Real stories from satisfied customers add credibility and relatability.

Select testimonials that reflect the journey of your target audience from challenge to solution.

 

• Use Data Effectively:

 

Present data or statistics that highlight the success and reliability of your solution.

Visual representations of data, like graphs or infographics, can be particularly effective in video.

 

Call to Action

 

The final thing you need to do in your videos is call your viewers to action, whether that be scheduling a call, signing up for a course, or purchasing your product or service.

 

If you leave your StoryBrand video just as it is, your viewers will simply say, “oh that was a nice video.” and move on.

 

So how do you call your audience to take action?

 

Start with a Strong Call to Action:

 

• Direct your viewers:

 

End with a clear call to action that encourages your viewers to take the next step.

This could be anything from “Visit the website”, “Download this resource.” or “Contact now for a consultation.”

 

Here are a couple of examples:

 

– Ready to craft StoryBrand videos that resonate with your audience? Schedule a call with Results & Co today to discuss your video marketing strategy!

 

– Don’t let your brand message get lost in the noise. Get a free website review from Results & Co and see how StoryBrand videos can help you achieve your goals!

 

Leave a Lasting Impression:

 

• Summarise the key takeaway: Briefly remind readers of the significant benefits of using StoryBrand videos.

 

• Emphasise the power of storytelling: Reiterate the importance of storytelling in video marketing and how StoryBrand provides a framework for success.

 

• End on a positive note: Leave your readers feeling optimistic and empowered to take action with their video marketing strategy.

 

Here’s an example that incorporates these elements:

 

– By harnessing the power of storytelling and the StoryBrand framework, you can create video content that not only informs but inspires. Schedule a call with us today.

 

– StoryBrand videos build connections, drive action, and ultimately help your brand achieve its goals. Visit resultsandco.com.au to find out how we can help.

 

– Take the first step towards video marketing success. Download our free guide or contact us today!

 

The power of StoryBrand videos lies not just in the stories they tell but in the journeys they inspire.

 

It’s a unique blend of narrative-driven marketing and strategic calls to action that can elevate your brand from merely being heard to being embraced.

 

So take the step today to transform your marketing strategy with StoryBrand videos. The story you tell today can shape the success of your brand tomorrow.

 

Let each video be a bridge to that future, guiding your audience toward the outcomes they seek and the transformation you promise.

 

Start telling your story, one frame, one click, one action at a time

 

If you want to start your brand on the StoryBrand journey, schedule a call.