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How to tell if your Website passes the StoryBrand Grunt Test?

How to tell if your Website passes the StoryBrand Grunt Test?

Does your website pass the grunt test?

If not, you are losing sales, but first, what is the grunt test or the five-second rule?

What Is a Grunt Test?

If your website visitors can’t answer these three questions within the first five or 10 seconds of somebody landing on your website, then you are losing sales.

What are those questions?



Number one: “What do you do?” Or “What does your brand do or sell or offer?”


Simple question, right? But you’d be surprised how many brands forget this.



Number two: “how do you help me? Or “How do you make my life better?”


Is it a consumer visiting your website? How do you do that? That’s a nice way to put in a subheader on your website.



Number three: What do you want me to do next?


How do we transact? What’s your direct call to action? Maybe that’s the better question.

If you get the grunt test right, people will likely engage with your brand more. To be pulled in or hooked by your message, they’ll stick around longer, and if people stick around longer, they’re more likely to transact, they’re more likely to make a purchase or book an appointment, depending on your business.

Go back to your website, and see if you pass the grunt test. Make it clear, make it simple, make it unambiguous, get those things right, and you’ll start to see more sales.

See how our team can drive an insane amount of highly targeted traffic to your website and then convert it. ​​

Websites that sell:
Most websites don’t convert, your’s will.

SEO that ranks:
Get on the first page of Google, guaranteed.

Ads that work:
Clear predictable returns.

Content Marketing:
Our team will create the images, write the articles and grow your brand.

James Hannan

StoryBrand Certified Guide | Business Made Simple Coach | Social Media Wizard

Results and Co – Part of the Rise Group
  • Storybrand Guide Australia
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  • Storybrand Guide USA
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Aus: +61 402 916 266 , US: +1 615 551 7163

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