How to Use StoryBrand to Take Your Email Marketing to the Next Level

To succeed in email marketing, do it the StoryBrand way.

Email marketing is one of the most effective ways to reach your customers and generate a high ROI.

According to Omnisend, for every $1 invested in email marketing, the ROI is $40.

Additionally, email marketing has a 3600% higher ROI than other channels. However, you need to do it right to get the maximum benefits and desired results.

How Confident Are You In Your Email Marketing?

Are you struggling to get the desired results from your email marketing campaigns? Do your target customers scroll through or delete your emails in their inboxes?

You are not alone. We understand that creating enticing and engaging emails is a typical struggle for many business owners. But there’s a way you can make these kinds of emails. It is by using the StoryBrand framework.

See how our team can drive an insane amount of highly targeted traffic to your website and then convert it. ​​

Websites that sell:
Most websites don’t convert, your’s will.

SEO that ranks:
Get on the first page of Google, guaranteed.

Ads that work:
Clear predictable returns.

Content Marketing:
Our team will create the images, write the articles and grow your brand.

SCHEDULE A CALL

What Does the StoryBrand Framework Have to Do With Email Marketing?

The main benefit of the StoryBrand framework is it helps you invite your customers into your story and gets them to listen to your message. It consists of the following elements:

• A Character: Every story has a main character or a hero. When it comes to a business narrative, the customer is always the main character. It is never the brand or the products.
• Has a Problem: The hero has a problem, and it is often the hook of the story that will get your customers to listen.
• Meets a Guide: The hero meets a guide who can help them. It is where your brand or product comes in. You serve to be your customers’ guide in the story.
• Who gives them a Plan: The plan is like a roadmap or steps that can help solve their problem. It also helps eliminate their doubts or objections.
• And calls them to Action: The hero must take action to solve the problem. It is the part where the customers should buy or subscribe to get the product or service that will solve their problem.
• That helps them avoid Failure: It is part of the story that the hero and guide will try to avoid. It’s the typical scenario when the hero refuses to take action.
• And ends in Success: The hero solves the problem and achieves success, which is the story’s happy ending.

This framework is useful when creating various marketing campaigns, including emails.

By using it effectively, you can get your target readers to read your emails and eventually convert them from leads to customers.

How to Incorporate StoryBrand in Email Marketing

In StoryBrand email marketing, always place your brand as the guide and the customers as the main character. You can use the framework as your guideline in writing emails that will connect to your customers.

When creating a sales email, there are six different types you can create:

Welcome email

It is the first email you send after the customer downloads or receives a lead generator from your website.

Thank your customers and explain the benefits they can get from the freebie they’ve just received — no hard-selling at this point.

Your main goal here is to set the tone and establish trust and a relationship with the customer.

Problem-solution email

The highlight of the problem-solution email is the customer’s problem and your product or service as the solution.

Your aim is to connect to your customer’s pain and make an impression that you get them.

Testimonial email

This email is about a testimonial from your other clients. It should show how your product or service changed their lives.

The testimonial should mention your previous customer’s problem and how your offer helped solve it.

A testimonial email provides social proof and reinforces the value of your offer.

Overcome-the-objection email

This email aims to address the doubts or objections that are stopping customers from taking action.

Do most of your customers think that your product is expensive? Are they worried about the environmental impact of your offer?

This email will allow you to address these objections.

Paradigm shift email

The paradigm shift email explores what makes your product or service stand out.

You can tap into your customers’ way of thinking and why it’s costing them more money.

Sales letter email

This email is where the selling happens.

Don’t just sell. Remind customers of their problems and struggles.

Introduce your offer, and tell them how it is the solution and can make their lives better.

Additionally, have a direct call to action.

Tips on Sending Emails to Your Customers

• You don’t have to send all these six types of StoryBrand emails, as it depends on the situation.
• There’s no definite time for sending these emails; the cycle depends on the value of your offer. The more expensive your offer is, the longer the sales email cycle will be.
• If the customer doesn’t take action during the sales sequence cycle, send them a nurture email each week to keep your relationship with your target readers ongoing.
• Include a freebie, like a free download or information, halfway through your sales email sequence to keep customers engaged.
• Make sure that your emails relate to your target readers’ circumstances.
• Write a compelling subject line to grab your target reader’s attention and increase open rates.

Final Thoughts

If you need help creating and identifying targeted email campaigns to send your leads, schedule a call with a Results and Co StoryBrand Guide.

Results and Co is a Certified StoryBrand Agency that can help you achieve your email marketing goals. Our guides have multiple businesses and have been in the industry for over 25 years.

Sign up for an email marketing webinar today to take your email marketing to the next level!