When it comes to SEO, your primary aim should be to get a high conversion rate. If you want to know if your marketing efforts are serving their purpose in successfully turning your audience into paying customers, then take a look at our website conversion rate calculator.
Getting high traffic to your website is good, but it’s just the first step to reaching your goals.
What you want is for someone to click on your “Buy” or “Subscribe Now” button. If your website is harbouring traffic but not converting, you’re wasting money on digital marketing campaigns that don’t work.
Website Conversion Rate Calculator
Use our free conversion rate calculator to help determine if your website is performing well when converting your audience into subscribers or customers.
How to Improve your Website’s Conversion Rate?
So, how’s your conversion rate?
If in case you have used the conversion rate calculator and you have realised your conversion rate doesn’t meet your expectations, don’t fret. It only means you need to improve your website’s content to encourage your visitors to take the actions you want them to do.
Here are some actions you can take to improve your website’s conversion rate:
- Identify your conversion goals
- Learn more about your audience
- Analyse your competitors
- Revisit your conversion funnel
- Make sure your website has a clear message
- Check if your website is user-friendly
- Inspect for other issues that can affect your user experience
- Add a customer support or help section
Identify your conversion goals.
Majority of web owners will have a goal of having your web visitors hit that “buy” button. However, some web owners, like personal blogs, would like a goal for more form submissions, clicks, and page visits.
Google Analytics is the best tool for tracking your goals’ conversion rate. If you want to know how to use it, read StoryBrand Website Examples – A Winning Website and My #1 Tip.
Analyse your competitors.
It seems like knowing your conversion rate has nothing to do with competitors but it does. Your competitors are where your visitors will go next if you fail to satisfy their needs. You are giving your competitors a chance to steal your potential customers. Therefore, it’s important to look at how your competitors are doing.
It will help you learn where your competitors excel and their weak points.
Knowing this information can help you play on your strengths and weaknesses. You can copy or improve the marketing efforts they are good at or make use of their weaknesses.
Make sure your website has a clear message.
One of the most impactful ways to get that conversion rate calculator to give you a number that makes you smile is to have a clear message. When we say “clear message,” it doesn’t only refer to words. It’s also applicable in design.
To succeed at this, ensure your visitors can understand your offer and its benefit in 5 seconds or less. To make it happen, conduct the Grunt Test on your website’s home page’s headline. If it passes the Grunt Test, you give your customers the reason to stay on your site, for at least a few more seconds.
But it doesn’t end there.
You have to keep them engaged. Use words and designs that will keep them hooked by connecting with them. The best way to do it is by incorporating the StoryBrand framework in designing and copywriting.
If you fail to hook your audience in the first few seconds and keep them engaged, they’ll leave and go to your competitors.
Learn more about your audience.
Failing to satisfy your web visitors’ curiosity or needs is the main reason for a low conversion rate.
It seems easy to know what your customers want, but it takes effort to understand what they actually desire. It is a crucial step, as it can help you shape your marketing campaigns and copies that can connect with them. It will keep your visitors engaged and help lead them to do your desired actions.
Using the following ways are some suggestions in determining what your visitors want and their pain points:
- Social media comments or posts
- Conducting a survey
- Reading forums like Quora or Reddit
- Google Analytics
Revisit your conversion funnel.
If you don’t have a conversion funnel, it’s time to create one. A conversion funnel tackles every point of a journey your potential customers would have to go through before taking action. Using it, you can guide your customers in the direction you want them to go and nurture them to convert them from being curious website visitors into loyal customers.
But you need to ensure your conversion funnel is effective.
You must have a process that eliminates the number of people failing to take the next step and a process that invites them in again.
Check if your website is user-friendly.
Aside from the words on your site, ensure that your visitors have the best navigation experience.
Even though you have captivating copies on your site, if your site loads sluggishly, your visitors will leave, giving your competitors the chance to steal them away from you. Here are some steps you can take to ensure your site is user-friendly.
- Improve your website’s loading speed
- Shorten the forms
- Add a call-to-action button in every section of the page.
- Improve mobile usability
- Add customer support or help page
Inspect other issues that can affect your site’s visitors’ user experience.
Check for your website’s security. Some people, such as your disgruntled ex-employee, angry customer, competitor, or a bored hacker, might try to sabotage your business.
If your website’s security is compromised, it will endanger your visitors’ data. If that happens, they will avoid returning to your site, which might blow you out of the waters.
Final Thoughts
We hope that these tips will help you improve your conversion rate. If you find this article helpful, share this post with your friends who might be struggling with the same problem, and save this conversion rate calculator for later so you can continue to stay ahead of the competition.
If in case you are having a hard time applying these ideas on your website, or you can’t find the right words to say to persuade your visitors to do the actions you want, leave it to us.
Schedule a call now and let us help you get the results you want to see on that conversion rate calculator.
