About The Brand

Deck Armour

Built for demanding marine conditions, Deck Armour supplies premium EVA boat flooring designed for durability and grip. The Australian brand offers both DIY kits and fully customised installations, delivering practical, non-slip deck solutions tailored to individual vessels.
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Their Challenge

Deck Armour came to us needing a new direction for their website and marketing. Their contact list was declining, they had no email marketing, funnels or structured campaigns, and were relying almost entirely on SEO for leads. They needed a clearer offer structure and a system that could consistently generate leads and sales.

Strategy

Ran a messaging workshop to define and structure their three core service offers. Developed their brand script, wrote the full website copy, and designed a new website that clearly presented their DIY, Done With You and Done For You services. We built a full marketing ecosystem including a sales funnel, lead generation funnel, email marketing system and database growth strategy. We also improved their SEO and ran ad campaigns to support lead generation.

Results

Deck Armour now has a professional website supported by a full marketing system including funnels, email marketing, SEO and advertising. Their database is growing, their marketing is consistent, and they now dominate their market with a clear and professional online presence.

See Their Stunning Website

Untitled design 67 StoryBrand Certified Guide | results & Co

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