1. What is the name of your business?
2. What does your business specialize in?
3. What is your business's mission and core values?
4. Who is the founder or key figure behind the business?
External Problem
1. What external challenges or pain points do your ideal clients face?
2. How do these challenges affect their daily lives, businesses, or relationships?
3. Can you provide specific examples or stories that highlight these external problems?
Internal Problem
1. What internal struggles, doubts, or emotions do your ideal clients experience due to the external challenges?
2. How do these internal struggles impact their confidence, well-being, or decision-making?
3. Can you share any personal stories or anecdotes that illustrate these internal challenges?
1. Are there any broader philosophical or worldview issues that your ideal clients grapple with due to the external challenges?
2. How do these philosophical concerns impact their sense of purpose, values, or beliefs?
3. Can you discuss any cultural or societal aspects that contribute to these philosophical challenges?
1. How does your product or service directly address the external, internal, and philosophical challenges mentioned above?
2. What unique features or benefits does your solution offer to alleviate these challenges?
3. How does your solution empower your clients to regain control and overcome these obstacles?
1. What are the key desires, aspirations, or goals your ideal clients have in relation to solving these challenges?
2. How does your solution align with and fulfill these desires?
3. Can you highlight any specific outcomes or benefits that directly resonate with your clients' desires?
The Guide's Empathy and Authority
1. How does your business establish empathy with your clients' struggles?
2. What expertise, experience, or credentials position you as a reliable guide to help them overcome these challenges?
1. What is the step-by-step process or framework that your solution follows to address the challenges?
2. How does each step bring your clients closer to the desired outcome?
3. Can you briefly explain the purpose and significance of each step?
Main CTA
1. What is the primary action you want your ideal clients to take after engaging with the brandscript?
2. How can they initiate this action, and what should they expect?
Transitional CTA
1. Is there a smaller action or engagement you'd like them to take before committing to the main action?
2. How does this transitional step help build trust and familiarity?
1. What negative consequences could your ideal clients face if they choose not to engage with your solution?
2. How could their external, internal, and philosophical challenges worsen over time?
1. How will your clients' lives, well-being, and sense of purpose improve if they choose to use your solution?
2. What positive changes can they expect in both practical and emotional aspects of their lives?
1. How does your solution lead to a transformative journey for your clients?
2. What fundamental shifts will they experience externally, internally, and philosophically?
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