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StoryBrand Workshops - Sydney and Brisbane

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About The Brand

Amogie

Designed for professionals and frequent travellers, Amogie creates premium toiletry bags focused on durability, organisation, and clean design. The American travel accessories brand combines quality materials with practical compartment layouts to simplify packing and daily routines on the move. With an emphasis on functional detail and lasting construction, Amogie delivers reliable essentials built for modern travel.
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Their Challenge

Amogie came to us with a brand new product entering the market — a premium toiletry bag designed as a unisex product for both men and women. They needed clarity on how to position the product, who to target, and how to build a brand around it while also generating sales.

Strategy

Started with a strategy session and messaging workshop to define positioning and target market. Wrote the website copy, designed and built the website, and created a lead generation funnel and full sales funnel including upsells and downsells. We also launched advertising campaigns to build brand awareness and drive product sales.

Results

Amogie now has a strong brand foundation and a functioning sales funnel. The brand is growing and moving into more targeted niche products based on the strategy we developed, positioning them to capitalise on an open market opportunity.

See Their Stunning Website

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