Most businesses sound clever instead of clear. That’s why their marketing falls flat.
StoryBrand flips the script. It’s a messaging framework that positions your customer as the hero, and you as the guide with the plan.
At Results & Co, we’ve helped over 1,000 businesses use StoryBrand to sell more, grow faster, and finally say what they do in a way people care about.
Imagine your business is in a movie and it’s one of the main characters.
If you are like most businesses, you make this mistake. In your marketing, you cast yourself as the main character, the genius, the expert, the innovator.
The problem?
You think the customer cares about you and all of your fanfare.
But in reality…
Your customer doesn’t care.
They’ve got their own story playing in their head and you only play a small part.
And you make your message all about you, they get bored, annoyed and frustrated.
They’re not looking for a hero, because in their story, they’re the hero.
They’re looking for help.
Your customer is Luke Skywalker. You’re Yoda.
They want to win. They want transformation. They want results.
Your job is to show them HOW through:
StoryBrand gives you the structure to do that. So your message finally lands, your offer finally sells, and your marketing finally makes sense.
Because the best marketing doesn’t sound smart. It makes your customer feel smart…for choosing you. When done right, you are seen as the ONLY option.
Anyone can download the book.
Anyone can follow the framework.
Anyone can even use StoryBrand.Ai
But very few know how to weaponise StoryBrand for scale and turn the words they have into a force that can’t be stopped.
Most stop at clarity. They don’t understand that the StoryBrand Framework by itself isn’t enough.
That’s right, the StoryBrand Framework isn’t enough and neither is StoryBrand.Ai
At Results & Co, we build clarity that converts – at speed, at scale, and at your level
Of course we use Ai, and not just StoryBrand.Ai but we use that as the foundation to begin the construction of your weaponised messaging
If your messaging feels basic, boxed-in, or beige… it’s not StoryBrand’s fault. It’s how it’s being used.
Clarity is the start. Conversion is the outcome.
We bring both, so your message moves people and multiplies revenue.
Pretty words don’t build pipeline.
We engineer every headline, hook, and offer for growth, not just approval.
Templates are for freelancers.
You’ve outgrown plug-and-play.
We adapt StoryBrand to fit your exact industry, audience, and offer, so your voice stays yours, and your results go up.
The StoryBrand framework is only as powerful as the people using it. We’ve delivered over 1,000+ projects with this fusion of structure, strategy, and speed, and we’re just getting started.
If you’re done playing small, stop using StoryBrand like everyone else. Let’s use it the way it was meant to be used: to scale something real.
What’s not right for you is weak messaging, messaging that’s been created by someone who may know and understand the StoryBrand Framework, but they don’t understand the psychological triggers that make someone buy.
You see gone are the days where weak, boring messaging will get a result.
If you are boring, if your messaging isn’t edgy, you won’t cut through and you will be ignored.
And of course, if you’re still stuck in the place of where you must be the hero because ego is more important than your bank account, then, storybrand is definitely not for you.
But let’s go even deeper, StoryBrand is only the beginning. What do you do once you have your messaging right?
That’s where ClickFunnels comes in. Now of course, you don’t need to use ClickFunnels, you can use other platforms, but if you want an all in one, conversion machine, than there’s only one real option and that is ClickFunnels
Yes—and not just the pretty brochure-style ones that sit there and collect digital dust. We’ve built StoryBrand websites that convert cold traffic into booked calls, broken records for consult sign-ups, and helped our clients create consistent, predictable revenue.
You can see our StoryBrand Website Examples here
These aren’t “portfolio pieces.” They’re performance engines.
We’ve done this across coaching, SaaS, eComm, trades, consulting, and service businesses.
But here’s the thing—we don’t parade them all on a page like trophies. Because context matters. Your industry, your offer, your audience—your growth plan.
So if you’re serious about seeing what a real StoryBrand website looks like in action? Book a strategy session and we’ll show you the builds that actually move the needle.
We do. But before you ask to see one, let us say this: A BrandScript isn’t magic.
It’s not the framework that changes everything—it’s the way it’s used.
You can see our StoryBrand Brandscript Examples here
Most BrandScripts we’ve seen out in the wild are copy-paste, cookie-cutter junk.
They follow the formula but miss the customer’s psychology. They’re technically correct—and completely forgettable.
What we create are performance-driven BrandScripts—built with actual sales logic, buyer language, and strategic positioning. They’re not just “clear.” They cut through. And they’re designed to feed your entire funnel: website, ads, emails, landing pages—all of it.
Want to see one? We’ll show you—not as a template, but as a case study that shows what’s possible when StoryBrand is executed by pros who know what they’re doing.
We’re not StoryBrand designers, we’re Results Architects and StoryBrand Guides who use the StoryBrand Framework.
Design is one piece of the puzzle. But on its own, it’s not enough.
A beautifully designed website with weak messaging is like wrapping a broken product in shiny packaging—it might get clicks, but it won’t convert.
We don’t do design for decoration. We do it for direction.
We use StoryBrand to clarify your message, then build the system around it:
→ The funnel that guides the buyer.
→ The design that reinforces clarity.
→ The automation that scales your time.
→ The backend that doesn’t break when you hit growth.
So no, we’re not “just” designers. We’re the team you call when you want clarity that converts and systems that scale.
Great question. Here’s the simplest way to break it down:
A StoryBrand Guide helps you clarify your message, build the funnel, write the copy, and launch the system.
They focus on outward communication—what your audience sees, hears, and experiences from the moment they land on your site to the second they buy.
A Business Made Simple Coach helps you run your internal operations—leading your team, managing your time, setting up your mission statement.
They focus on internal performance—your leadership, efficiency, and culture.
Both are trained by Donald Miller. But they serve different roles.
If your marketing isn’t working, if your sales funnel is stalling, if your messaging is confusing—you don’t need a coach. You need a guide.
It’s a messaging framework built on story psychology that positions your customer as the hero, not you. It gives you a 7-part structure to communicate your offer in a way that immediately makes sense to your audience:
When done right, it’s not just clearer — it’s conversion-ready. You stop explaining what you do. You start hearing “This is exactly what I need.”
Ready to build your StoryBrand BrandScript?
StoryBrand is built on one fundamental truth: if you confuse, you lose. The core principles are:
In a world where most brands scream “Look at us!” — StoryBrand says “Let’s talk about you.” And that’s exactly why it works.
A StoryBrand website isn’t just pretty — it performs. Every section has a job to do. Here’s the structure we use across 1,000+ builds:
It’s not just a layout — it’s a journey. One that leads your prospect from “I don’t know” to “Where do I sign?”
Donald Miller didn’t invent storytelling — but he gave business owners a way to use it to actually sell.
His approach is simple but powerful:
At Results & Co, we’ve taken Miller’s foundational framework and fused it with real-world funnel strategy, ClickFunnels architecture, and buyer psychology. The result? StoryBrand that doesn’t just clarify — it converts.
