Every story should begin with a character, your customer (or potential customer) who wants something. In movies, writers identify the hero at the start of the movie and, within a matter of minutes, the audience knows what they want. What does your character (your customer) want?
Subtitled “What I Learned While Editing My Life”, is the sixth book by Donald Miller. After writing a successful book, author Donald Miller’s life stalled. Instead of enjoying the fruits of his labour, Miller had slipped into a dark point in his life. He had no desire to participate in the daily responsibility of life and found himself questioning what his purpose was.
If you know how to write like Donald Miller, you’ll see a massive improvement in your write-up. The message that you want to tell your audience becomes clearer and more understandable.
You may have heard Donald Miller talk about the importance of creating a one liner.
A One Liner is a concise statement that you can use to clearly explain what you offer, essentially it’s a distilled version of your BrandScript composed of 3 parts.
This is your customer and they are also the hero of the story. Most marketers and business owners get this part wrong. They try their best to show the business as the hero. The question you have to ask here is: Who is your customer? You may like to read this article on What Is A StoryBrand Buyer Persona. This is the first thing we do here is take our clients through a Buyer Persona. We spend an hour working on their Buyer Person, you may know it under another name “Customer Avatar”
Looking for some of the best quotes from Donald Miller’s book, Building a StoryBrand?
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You’re about to save yourself a lot of time and a tonne of money by creating your StoryBrand Buyer Persona especially when you link it to your StoryBrand Brandscript and marketing. Grab your copy of our StoryBrand Buyer Personal Template we’ve made for you.
A clear message and a well structured brand narrative can produce powerful videos that set you apart from your competitors.
