About The Brand

Calles De Oro

Calles do Oro is gourmet coffee for sophisticated coffee drinkers in Israel. 

First, they  grow the coffee tree in the perfect growing conditions of South America. Once the beans are ready to be harvested, they take out every bean by hand that does not meet their quality standards.

These beans are then packaged in vacuum-sealed bags and transported to Israel to ensure the freshest quality.

At the very last minute are they opened by their Master Roaster, who roasts the beans 24 hours before they are delivered to their customers.

Calles De Oro Accent Image
Calles De Oro Accent Image
Calles De Oro Accent Image
Calles De Oro Accent Image
Calles De Oro StoryBrand Website Example
Calles De Oro StoryBrand Website Example

Their Challenge

Calles de Oro were launching their new coffee brand in Israel and were wanting to get their messaging clear with the Storybrand framework and a professional sophisticated website to reflect their brand. 

Strategy

  • Storybrand Brandscript and Messaging Guide
  • Wireframe
  • Website Design

Results

  • They have a clear brand message for the launch of their business and website.
  • Professional sophisticated website ready to launch their newe brand. 

See The Transformation

“We liked the Storybrand framework and so we were looking to find a guide who could help us implement it for the launch of our brand. James has been amazing to guide us through this process and his team produced an amazing website for us. We were so happy, that we employed them to do another project for us. We highly recommend Results and Co. ”

Lee – Calles de Oro

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