A clear message and a well structured brand narrative can produce powerful videos that set you apart from your competitors.
Here's a myth: Offering a newsletter on your website will win you new, highly-qualified leads. Here's a truth: When people come to your website, they aren't looking for your company's updates. They're looking for ways that you can help them solve a problem they have.
Most testimonials are boring and don't connect with your audience. Did you know that a well written testimonial can increase engagement and conversion rates? They also increase trust and word of mouth referrals.
Brand story is being used by companies today to build audience engagement, gain their trust and to fuel sales as a complementary marketing strategy to a business’s traditional advertising campaigns. Unlike advertising which relies on a show and tell method of delivery, a brand story is relaying stories to an audience and evoking an emotion with them, hopefully creating a ‘feel good’ experience that flows onto others.
Subtitled "What I Learned While Editing My Life", is the sixth book by Donald Miller. After writing a successful book, author Donald Miller's life stalled. Instead of enjoying the fruits of his labour, Miller had slipped into a dark point in his life. He had no desire to participate in the daily responsibility of life and found himself questioning what his purpose was.
Brand storytelling is gaining in popularity with companies as they try to connect with their customers in addition to their standard marketing or advertising formats.
We all basically know what a guide is in life. It can be a person, a product, a book or something that leads us to a destination. StoryBrand, a company that helps businesses clarify their messages, recognises this principle and has a StoryBrand Guide that can assist companies in clarifying their message so that customers actually listen.
That's an interesting question. There are a lot of opinions out there about the StoryBrand Marketing Roadmap Course, many coming from reviewers who have never used the product.
For most people in business, they are so wrapped up in their products or services, they are unable to clearly talk to their customers in a language that their customers understand. Their messages are confusing thereby causing the customer to expend a lot of energy trying to figure out what's on offer.