Brand Story : Building Connection With Your Brand
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Brand Story : Building Connection With Your Brand

Brand story is being used by companies today to build audience engagement, gain their trust and to fuel sales as a complementary marketing strategy to a business’s traditional advertising campaigns. Unlike advertising which relies on a show and tell method of delivery, a brand story is relaying stories to an audience and evoking an emotion with them, hopefully creating a ‘feel good’ experience that flows onto others.

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About Donald Miller - Author, Building a StoryBrand
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About Donald Miller – Author, Building a StoryBrand

Subtitled "What I Learned While Editing My Life", is the sixth book by Donald Miller. After writing a successful book, author Donald Miller's life stalled. Instead of enjoying the fruits of his labour, Miller had slipped into a dark point in his life. He had no desire to participate in the daily responsibility of life and found himself questioning what his purpose was.

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Brand Storytelling
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Brand Storytelling

Brand storytelling is gaining in popularity with companies as they try to connect with their customers in addition to their standard marketing or advertising formats.

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What is a StoryBrand Guide?
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What is a StoryBrand Guide?

We all basically know what a guide is in life. It can be a person, a product, a book or something that leads us to a destination. StoryBrand, a company that helps businesses clarify their messages, recognises this principle and has a StoryBrand Guide that can assist companies in clarifying their message so that customers actually listen.

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