What’s at Stake? Using Stake Headlines To Improve Your Messaging

stake headlines

Are you struggling to create a clear and compelling message for your business? Do you want to improve your marketing strategy and attract more customers? 

Effective messaging is critical in today’s world, where we are bombarded with information from all directions. Whether you’re trying to promote a product, share a message, or connect with your audience, you need to grab their attention quickly and hold it for as long as possible.
 

That’s where the StoryBrand Framework comes in. By using a simple yet powerful formula for crafting messages that resonate with people on an emotional level, businesses can build strong connections with their audience and drive conversions.

One of the key elements of the StoryBrand Framework is the use of stake headlines. These are headlines that communicate the high stakes involved in not using your product or service. By highlighting the negative consequences of not taking action, you can motivate potential customers to engage with your brand.

Read on and learn how stake headlines work within the context of the StoryBrand Framework and provide real-life examples of how businesses have successfully used them to drive results.

What Are Stake Headlines?

First, let’s define what we mean by stake headlines. Simply put, these are attention-grabbing statements that communicate what’s at stake if someone doesn’t take action. They’re designed to tap into people’s fears and desires and motivate them to engage with your brand.

For example, let’s say you run a web design agency. A stake headline for your homepage might be “Don’t Lose Customers Because Your Website Looks Unprofessional.” This communicates what’s at stake (losing customers) if someone doesn’t take action (hiring your agency to redesign their website).

Stake headlines work particularly well when combined with other elements of the StoryBrand Framework, such as identifying the problem that your product or service solves and offering a clear solution.

Real-Life Examples

Here are some real-life examples of businesses that have successfully used stake headlines within their marketing:

1. Headspace – “Meditation Made Simple”

Headspace is a popular meditation app that uses stake headlines throughout its website copy to highlight what’s at stake if someone doesn’t practice mindfulness. For example, one headline reads: “Don’t Let Stress Get In The Way Of Living Your Life.” This communicates what’s at stake (missing out on life experiences) if someone doesn’t take action (using Headspace to manage stress).

2. Slack – “Where Work Happens”

Slack is a communication platform for teams that uses stake headlines throughout its website copy to emphasize what’s at stake if teams don’t have an effective way to collaborate. For example, one headline reads: “Don’t Let Communication Break Down And Slow You Down.” This communicates what’s at stake (ineffective communication leading to slower productivity) if someone doesn’t take action (using Slack as their team communication tool).

3. Toyota – “Let’s Go Places”

Toyota uses this simple but effective tagline across all its advertising campaigns as a way of communicating what’s at stake if someone doesn’t drive a Toyota vehicle – missing out on all the exciting places they could go!

Tips for Using Stake Headlines Effectively

Here are some tips for creating effective stake headlines within the context of the StoryBrand Framework:

  • Identify the problem – What pain point does your target audience experience? Use language that resonates with them and makes them feel understood.

  • Highlight the consequences – What negative outcomes could occur if someone doesn’t take action? Use language that creates urgency and motivates potential customers.

  • Offer a solution – Make sure to offer a solution that addresses their problem and mitigates negative consequences.

  • Be specific – Use concrete examples or statistics whenever possible.

  • Test different variations – Experiment with different wording or phrasing until you find one that resonates best with your target audience.

Conclusion

In conclusion, using stake headlines within the context of the StoryBrand Framework can be an incredibly effective way of grabbing people’s attention and motivating them to engage with your brand. By identifying problems, highlighting consequences, and offering solutions in an emotionally resonant way, businesses can build strong connections with their audience and drive conversions.

If you want to generate more leads and convert them into sales, book a call now! We’ll craft the most attention-grabbing stakes headlines for your business today!

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