Every business owner knows if you don’t have a process plan for your customers to take, they won’t purchase from you. But, what is the process plan of StoryBrand?
The StoryBrand Framework isn’t just another marketing framework; it’s a philosophy built on the power of storytelling.
And within this framework lies a powerful tool for simplifying your sales process: the process plan, or better known as the StoryBrand 3 step plan.
This is the stage in decision making where your customers feel most vulnerable and at risk – which is why it is so important.
The clearer and easier you make it for someone to do business with you, the greater trust, loyalty, and comfort they will have for your business.
The StoryBrand 3 step process plan empowers you to bridge the gap between a customer’s initial desire, taking action, and their “happily ever after” with your brand.
3 Step Plan: The Gap Between Desire and Action
We all know the feeling – you see a product that piques your interest, a solution to a nagging problem.
But then, hesitation sets in preventing you from taking the next step:
“What if it doesn’t work?”, “Will it be too complicated?”, “Is it worth the risk?”
StoryBrand acknowledges this internal struggle. Just because a customer recognizes a need or desires a solution doesn’t guarantee a smooth transition to purchase.
There’s a gap between desire and action, and this is where a clear and concise plan becomes crucial.
By providing a simple StoryBrand roadmap, you empower your customers to overcome these internal hurdles and feel confident taking the next step.
Simplifying Your Sales Process
StoryBrand emphasizes the power of a clear and concise 3 step plan.
You can have up to 5 steps in your StoryBrand process plan, but 3 is the recommended amount. This keeps your message focused and avoids overwhelming potential customers.
Think about it this way: when you go food shopping without your list, how many items do you remember? Definitely 3, but if you’re lucky 5.
Here are the 3 steps to making a powerful StoryBrand 3 step plan:
1. Actionable First Step:
The first step should be immediate and easy to take. Some examples include:
– Schedule a call.
– Book a consultation.
– Fill out the form.
– Call now.
Focus on what customers can do right now to move forward on their journey. A clear first step of the StoryBrand process plan empowers them to take ownership of their journey and invest in their desired outcome.
2. Journey Visualization:
Give your customers a brief glimpse of the path ahead. This could be a few key stages involved in achieving their desired outcome with your product or service.
This gives customers a sense of direction and builds confidence in your ability to guide them.
Briefly outline the key stage they’ll encounter on their path to success with your product or service.
Such as:
– Implement strategies.
– Start building.
– Receive your package.
3. Happily Ever After:
Don’t just explain what your product does. Paint a picture of the positive transformation the customer will experience.
This shouldn’t be a vague dream, but a tangible future state. For example:
– Live your dream.
– Experience a pain-free life.
– Go on that holiday.
Focus on the specific and tangible future state they can achieve with your help.
For example, here is our 3 step process plan:
3 Benefits of the StoryBrand 3 Step Plan
When implemented effectively within your StoryBrand marketing message, the StoryBrand process plan unlocks a range of benefits that can significantly impact your customer journey:
1. Reduced Hesitation:
Uncertainty breeds fear. A clear 3 step plan serves as a roadmap, dispelling confusion and reducing the fear of the unknown.
By outlining the path forward, you empower them to move confidently towards their desired outcome.
2. Increased Confidence:
Your 3 step plan positions you as the trusted guide, outlining a clear and achievable journey.
This instills confidence in your customers, allowing them to believe they can achieve their goals with your support.
When customers understand the journey and see themselves progressing with each step, they feel more capable of achieving their desired outcome.
3. Simplified Decision Making:
A concise 3 step plan cuts through the noise, offering a defined path that simplifies the decision-making process.
It removes confusion about what to do next and encourages them to take that crucial first step towards a positive transformation.
Storytelling is a powerful tool in marketing, but without a clear path forward, even the most compelling narrative can leave customers feeling lost.
StoryBrand’s 3 step plan bridges this gap by providing a simple roadmap that empowers your audience and guides them towards action.
Remember, your customers are the heroes of their own story.
Ready to unlock the power of the 3 step plan? Review your current marketing message by asking yourself:
- Does it clearly outline a first step for your customers?
- Does it offer a glimpse of the journey towards success with your product or service?
- Does it paint a picture of the positive transformation your customers can achieve?
By incorporating these elements, you can transform your marketing message into a powerful call to action, guiding your customers towards a successful journey with your brand.
Or if you want expert help to implement the whole StoryBrand framework, schedule a call with us at Results and Co. today.
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