What is a StoryBrand Brandscript and why does your business need one?

The benefits of a StoryBrand Brandscript will continue to pay dividends for any business for years. You should be asking, “what is a StoryBrand Brandscript?” because our clients have seen an increase of 4-500% in sales because of it.

So, what is a StoryBrand Brandscript?

You’ve heard about StoryBrand somewhere, maybe from a StoryBrand Guide like myself, or you read the book ‘Building a StoryBrand’ by Donald Miller. You’ve also heard the amazing outcome it can bring to a business, and you now want to know what it can do to yours.

Your business is facing more challenges today than ever before, whether you realise it or not.

Your customer has been forced online to find their solutions, and they enjoy it. Your customers are buying differently since the virus, and this change in how they do business will continue to gather momentum. Doing business the “old way” has changed.

To stay relevant, you need to know how to position yourself correctly online, but this is where most are making their mistakes.

The Challenge Most Businesses Face

The challenge most businesses face is they try to do their marketing themselves. While this is a necessary evil, to begin with, to get your business going, success is often because of hard work and luck rather than by design. You realise that your time is better spent on the things you do well vs the marketing.

Don’t worry. Every business goes through this transition of working ‘in’ your business to working ‘on’ your business. 

The beginning of your business is like the testing ground to see whether you have what it takes as an entrepreneur to succeed or not. The next step is also full of dangers, and many business owners have made this mistake. They hire people who are excellent at making things look beautiful. 

However, they have never read a sales and marketing book, attended a marketing seminar or sold anything themselves online… ever.

They pay tens of thousands for a website that looks amazing but doesn’t generate leads or make sales. The business owner is left wondering what happened, mourning the loss of their money and, for many, their business.

The Solution

This is where a StoryBrand Brandscript done by a Certified StoryBrand Guide makes all the difference. 

Every StoryBrand guide has undergone intense training and mentoring on creating Brandscripts, helping clients Market and Sell their products online, and writing a StoryBrand Brandscript. We care about our client’s success because our name is on the line, and so is our certification. 

StoryBrand guides like myself often select who they work with because they want to ensure they can do the best for their client.

What is a StoryBrand Brandscript?

Most business owners get stressed by the thought of marketing. They haven’t been trained in marketing and shouldn’t have to be. They should be able to do what they do best.

Marketing isn’t easy for those who are not trained in it. I wish I could say it is, but it isn’t.

However, with the proper training and tools, it can be made easier… that’s what a StoryBrand Brandscript does. It makes doing your marketing easier. I think it is the best tool you will ever have in your marketing arsenal, a must for every business owner.

If you think about marketing, it is a mixture of science and art. 

The science of understanding your client and the art of making what you do appealing. A StoryBrand Brandscript is like a deep dive into your customer with the intent to find out all we can say about them so that you and your business can easily meet their needs.

“A Brandscript is a marketing strategy tool that uses the elements of the story to help your business connect with more customers and take them on a transformational journey…this happens through a narrative.”

A brand script will help you identify:

• Who your customer is.
• The problem your customer faces and is trying to overcome.
• How your business will help them do this by being positioned as the Guide.
• The steps they need to take to overcome that problem and have success.
• The benefits to their life they will experience when they have success.
• The consequence they face if they fail.
• What “Call to Actions” are needed for them to have success.
• How they will feel when success/victory is theirs.
  
  

(Also read: Creating a StoryBrand Brandscript 101 – Defining the External Problem and

Creating a StoryBrand Brandscript 101 – Coming up with your Empathy Statement)

Ultimately a Brandscript helps you and your business take your customer on the transformation they are trying to achieve. This then becomes the foundation of your marketing.