What are the 7 steps of StoryBrand: A Short Guide to Customer-Centric Messaging

What are the 7 steps of StoryBrand

The StoryBrand Marketing Framework flips the script on traditional marketing. So, what are the 7 steps of StoryBrand?

 

To put it simply, the 7 steps help you to stop shouting about your brand, and instead position your customer as the hero of their own story.

 

This 7-step framework helps you create your business’ brandscript and craft a compelling narrative where you become their trusted guide.

 

Your brand then leads customers through challenges and towards a happy ending – all the while positioning your customers as the hero of their story even if you do all the work.

 

They basically become the ‘decision-maker’ or ‘CEO type’ that delegates everything to you (but they’re still in charge).

 

What Are The 7 Steps of StoryBrand:

 

The 7 step StoryBrand Framework comes from the steps it takes to create compelling stories. These steps are:

 

    1. The Customer (Hero):

 

It all starts with a shift in perspective. Instead of focusing on your brand, you place your ideal customer at the center of the story.

 

They become the hero on a quest to slay their dragon (or get a natural cleaning solution that is family-safe), not just a target audience to be bombarded with features.

 

2. Their Problem (The Villain):

 

Everyone faces challenges, and here’s where you identify the internal and external struggles your customer grapples with.

 

You don’t just help identify their surface level problems – wanting a natural cleaning solution; it’s about the underlying consequences.

 

• They want a natural, safe cleaning solution, instead of having to touch harmful chemicals, and keep their family safe.

 

Think of it as the villain lurking in the shadows, preventing the hero from achieving their desires.

 

3. Your Guide (Your Brand):

 

This is where your brand steps in as the trusted guide.

 

You become a wise mentor who understands the hero’s struggles and possesses the tools to vanquish the villain.

 

• A natural cleaning product that is so safe you can clean your food with it.

 

By highlighting your expertise and how your product or service can help them overcome their challenges, you build trust and position yourself as a valuable ally on their journey.

 

4. Give Them a Plan (The Roadmap):

 

Don’t overwhelm them with complex instructions! This section involves outlining a simple, actionable path to success.

 

By showing them clear steps they can take using your product or service, you empower them to achieve their desired outcome.

 

You want to keep these steps at a min of 3 and max of 4.

 

5. Call to Action (The Mentor’s Push):

 

Every hero needs a nudge in the right direction. This is where you craft a clear call to action (CTA), a decisive moment that propels them forward on their journey.

 

Whether it’s:

 

• Visiting your website.

 

• Signing up for a trial.

 

• Or contacting you for more information.

 

Your CTA should be direct and action-oriented, aligned with the urgency of the customer’s struggle.

 

6. The Worst-Case Scenario (The Failure):

 

It’s important to show your customer what happens if they don’t overcome the villain. However, the key is to paint a realistic picture without resorting to fear-mongering.

 

Think of it as a reminder of the missed opportunities and unfulfilled desires that await them if they stay stuck.

 

However, you want to only touch what could happen if they don’t choose you. You don’t want to make them depressed!

 

7. Earn the Reward (The Success):

 

This section focuses on the positive outcomes the hero achieves by using your product or service.

 

It’s the culmination of their journey, the moment they vanquish the villain and reach their desired state.

 

Here, you highlight the emotional connection and positive transformation they’ll experience by embracing your brand.

 

By showcasing the “happily ever after,” you motivate them to take action and consider your offering as the key to achieving their own success.

 

Benefits of Using the StoryBrand Framework:

 

The StoryBrand Framework offers several advantages:

 

• Customer Focus:

 

Marketing that resonates speaks directly to your customer’s desires and challenges, building stronger connections.

 

• Clear Communication:

 

The framework ensures your message is easy to understand and cuts through the noise, fostering brand clarity.

 

• Actionable Results:

 

By crafting compelling stories that position your brand as the solution, you can inspire customers to take action and drive conversions.

 

Storytelling is a powerful tool for marketing. By leveraging the StoryBrand Framework, you can craft customer-centric narratives that resonate with your audience and deliver real results.

 

Explore the 7 StoryBrand framework further and start crafting your brand story today! Or if you’re ready to get started, schedule a call today!

 

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