written by Team Results
So you have finally completed your BrandScript, your compelling, clear, one page Brand Story. Now What?
You need to transpose that message to your website… this is where many people get stuck. Don’t fret, you are not alone!
Don’t aim for perfect, just
aim for DONE!
The truth is, no matter how good you are at writing copy or developing clear messaging, you will never achieve a 100% conversion rate. Any real marketer knows that conversion optimization is a process … it takes time, patience, measuring and adjusting!
I have seen so many brands waiting until their copy or design is perfect…. taking forever to launch their new website. Noooooo…. this is a mistake!
Your website should be a living and breathing organism. You should be making adjustments regularly, based on the numbers…. every 30 days or so.
Even if you hire a StoryBrand Guide to create your message and build your site, it shouldn’t stop there. There are opportunities to refine your message, copy, structure, user experience, design etc…
At the very least, you should be measuring:
Okay, let’s get back to the point of the Blog. You want to see a great StoryBrand Website Example, right?
Moving house can be a big pain in the butt! Bellhops have made the process sound easy…. in fact, it makes me want to move house just to use their service!
Here’s what makes it special;
Above the fold, the header clearly passes the
grunt test. It hooks the website visitor immediately painting a picture of the
“perfect move”, this is what the customer wants, a stress-free move. The call
to action is clear, repeated twice, before you even start to scroll, “Book a
The language is relaxed, they haven’t tried to cram mountains of information into the home page (like most brands do).
Here is my favorite part:
Bellhops has thought about what the customer
wants, and given it to them immediately.
When developing a “StoryBrand” website, it is not enough to have a ‘clear message’….. you need to ask, what does my customer want next? what are they thinking right now?
Bellhops nailed it! The very next question is; what is the price? how much will this move cost me?
They have included an ingenious ball-park pricing calculator. It moves the user carefully (pun intended) towards the Direct Call to action….. the customer journey is very well thought out.
Results and Co - Part of the Rise Group
Aus: +61 402 916 266
US: +1 615 551 7163
Join our free online community over 1500 business owners. Free daily and weekly marketing tips
Most businesses are wasting money on marketing! We help businesses build a compelling brand story, build websites that work, and develop campaigns that deliver leads. Clients who work with us improve their marketing results and build strong brands.