Storybrand

How To Collect Email Addresses With a Lead Generating PDF

Table of Contents

Here’s a myth: Offering a newsletter on your website will win you new, highly-qualified leads.

 

Here’s a truth: When people come to your website, they aren’t looking for your company’s updates. They’re looking for ways that you can help them solve a problem they have.

 

Here’s a helpful tip: Since a newsletter does not offer a resolution to your customer’s problem, people will not opt-in for it.

 

Here’s what you should do: If you are using a newsletter to capture leads (or if you don’t have any way of capturing new leads) you need to create an effective lead-generating PDF. It’s a massive opportunity for you to grow your list, increase the buzz about your brand and win more business.

 

What is a Lead Generating PDF?

 

It is a piece of content that you write, with the intention of giving it away on your website. It should be really useful information that your potential customer may be looking for. Here are a few examples:

 

For a lawn mowing business:  3 simple tricks to avoid weeds in your grass.

 

For an event planner: The perfect wedding checklist, a complete guide
for the bride to be.

 

For a music teacher:  Download 3 free guitar lessons: Perfect for
Beginners.

 

Which headline would be more effective for a Bride to be?

Signup for our newsletter?
OR
The perfect wedding checklist, a complete guide for the bride to be.

 

Keep these things in mind when designing your “Lead Generator”;

1. Add value and give away helpful content for free
2. It should establish your authority in your field of expertise
3. It should resolve a problem the customer is facing

 

If you offer a great lead-generator on your website then onramp that lead with a series of targeted emails, this process will turn into a sales force that works for you while you sleep.

 

Need help with StoryBrand Implementation?

 

If you ever need help writing sales letters, lead generators or email sequences, I can help. As a StoryBrand guide, I help businesses just like yours to create clearer messaging that delivers more leads. It pays for itself so it’s not a cost…. it’s an investment.

See how our team can drive an insane amount of highly targeted traffic to your website and then convert it. ​​

Websites that sell:
Most websites don’t convert, your’s will.

SEO that ranks:
Get on the first page of Google, guaranteed.

Ads that work:
Clear predictable returns.

Content Marketing:
Our team will create the images, write the articles and grow your brand.

 

James Hannan

StoryBrand Certified Guide | Business Made Simple Coach | Social Media Wizard

Results and Co – Part of the Rise Group

Storybrand Guide Australia

Storybrand Guide USA

Storybrand Guide UK

Aus: +61 402 916 266

US: +1 615 551 7163

Join our free online community over 1500 business owners. Free daily and weekly marketing tips

Most businesses are wasting money on marketing! We help businesses build a compelling brand story, build websites that work, and develop campaigns that deliver leads. Clients who work with us improve their marketing results and build strong brands.

Leave a Reply

StoryBrand Framework, Website Design, SEO, Social media management

Want James & Naomi to do your marketing?
For guaranteed results click yes.

Yes, It's time I got a marketing team

I want James & Naomi to do my marketing

No, I will do it myself for now

Keep reading this awesome article

© 2021 Results and Co. All rights reserved
StoryBrand Framework, Website Design, SEO, Social media management

Want James & Naomi to do your marketing?
For guaranteed results click yes.

Yes, It's time I got a marketing team

I want James & Naomi to do my marketing

No, I will do it myself for now

Keep reading this awesome article

7 StoryBrand Elements Your Website Must Have
Fill in the form below to get a free guidebook on

7 StoryBrand Elements Your Website Must Have

Get Your Limited Copy Now