Here’s a myth: Offering a newsletter on your website will win you new, highly-qualified leads.
Here’s a truth: When people come to your website, they aren’t looking for your company’s updates. They’re looking for ways that you can help them solve a problem they have.
Here’s a helpful tip: Since a newsletter does not offer a resolution to your customer’s problem, people will not opt-in for it.
Here’s what you should do: If you are using a newsletter to capture leads (or if you don’t have any way of capturing new leads) you need to create an effective lead-generating PDF. It’s a massive opportunity for you to grow your list, increase the buzz about your brand and win more business.
It is a piece of content that you write, with the intention of giving it away on your website. It should be really useful information that your potential customer may be looking for. Here are a few examples:
For a lawn mowing business: 3 simple tricks to avoid weeds in your grass.
For an event planner: The perfect wedding checklist, a complete guide
for the bride to be.
For a music teacher: Download 3 free guitar lessons: Perfect for
Which headline would be more effective for a Bride to be?
Signup for our newsletter?
The perfect wedding checklist, a complete guide for the bride to be.
Keep these things in mind when designing your “Lead Generator”;
1. Add value and give away helpful content for free
2. It should establish your authority in your field of expertise
3. It should resolve a problem the customer is facing
If you offer a great lead-generator on your website then onramp that lead with a series of targeted emails, this process will turn into a sales force that works for you while you sleep.
Need help with StoryBrand Implementation?
If you ever need help writing sales letters, lead generators or email
sequences, I can help. As a StoryBrand guide, I help businesses just like yours to create clearer messaging that delivers more leads. It pays for itself so it’s not a cost…. it’s an investment.
Results and Co – Part of the Rise Group
Aus: +61 402 916 266
US: +1 615 551 7163
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