How To Collect Email Addresses With a Lead Generating PDF

Table of Contents

Here’s a myth: Offering a newsletter on your website will win you new, highly-qualified leads.

Here’s a truth: When people come to your website, they aren’t looking for your company’s updates. They’re looking for ways that you can help them solve a problem they have.

Here’s a helpful tip: Since a newsletter does not offer a resolution to your customer’s problem, people will not opt-in for it.

Here’s what you should do: If you are using a newsletter to capture leads (or if you don’t have any way of capturing new leads) you need to create an effective lead-generating PDF. It’s a massive opportunity for you to grow your list, increase the buzz about your brand and win more business.

What is a Lead Generating PDF?

It is a piece of content that you write, with the intention of giving it away on your website. It should be really useful information that your potential customer may be looking for. Here are a few examples:

For a lawn mowing business:  3 simple tricks to avoid weeds in your grass.

For an event planner: The perfect wedding checklist, a complete guide
for the bride to be.

For a music teacher:  Download 3 free guitar lessons: Perfect for
Beginners.

Which headline would be more effective for a Bride to be?

Signup for our newsletter?
OR
The perfect wedding checklist, a complete guide for the bride to be.

Keep these things in mind when designing your “Lead Generator”;

1. Add value and give away helpful content for free
2. It should establish your authority in your field of expertise
3. It should resolve a problem the customer is facing

If you offer a great lead-generator on your website then onramp that lead with a series of targeted emails, this process will turn into a sales force that works for you while you sleep.


Need help with StoryBrand Implementation?

If you ever need help writing sales letters, lead generators or email
sequences, I can help. As a StoryBrand guide, I help businesses just like yours to create clearer messaging that delivers more leads. It pays for itself so it’s not a cost…. it’s an investment.

Download your copy of FREE EBOOK
James Hannan

StoryBrand Certified Guide | Business Made Simple Coach | Social Media Wizard

Results and Co – Part of the Rise Group

Storybrand Guide Australia

Storybrand Guide USA

Storybrand Guide UK

Aus: +61 402 916 266

US: +1 615 551 7163

Join our free online community over 1500 business owners. Free daily and weekly marketing tips

Most businesses are wasting money on marketing! We help businesses build a compelling brand story, build websites that work, and develop campaigns that deliver leads. Clients who work with us improve their marketing results and build strong brands.

7 StoryBrand Elements Your Website Must Have
Fill in the form below to get a free guidebook on

7 StoryBrand Elements Your Website Must Have

Get Your Limited Copy Now