Mastering the dynamic and ever-evolving world of social media marketing can feel overwhelming. The trends, platforms, and strategies shift at a head-spinning speed.
But harnessing the benefits of StoryBrand can make a huge difference in the way you do your social media marketing. Read on if you are interested in differentiating your content to bring in more leads and sales for your business.
What Is StoryBrand?
Developed by Donald Miller, StoryBrand is a marketing framework that leverages the universal elements of storytelling to help businesses clarify their messaging. The idea is simple – when you clarify your message, your content starts working for you.
If your content strongly resonates with your customers, it’s even possible that they will do the marketing for you through word-of-mouth, the most trusted and free form of marketing.
The 7 Elements of the StoryBrand Framework
StoryBrand consists of seven elements, which are:
- A Character: Your customer is the hero, not your brand.
- Has a Problem: Identify the challenges your customers face.
- And Meets a Guide: That’s you! You understand your customer’s challenges.
- Who Gives Them a Plan: Provide a clear path to solve their problems.
- And Calls Them to Action: Motivate your customers to engage with your solution.
- That Helps Them Avoid Failure: Highlight what’s at stake if they don’t take action.
- And Ends in Success: Show them how choosing your brand brings them success.
If you want to learn more about StoryBrand, reading “Building A StoryBrand SB7 Part Framework Guide can provide you with more in-depth information.
The StoryBrand framework is applicable in every aspect of your marketing. It ensures that your message will remain consistent on all platforms, including social media.
See how our team can drive an insane amount of highly targeted traffic to your website and then convert it.
Websites that sell:
Most websites don’t convert, your’s will.
SEO that ranks:
Get on the first page of Google, guaranteed.
Ads that work:
Clear predictable returns.
Our team will create the images, write the articles and grow your brand.
How Using StoryBrand With Social Media Can Boost Your Marketing
Although some may perceive social media sites as personal entertainment or social connection outlets, businesses can transform these platforms into an opportunity to create an intimate connection with their target audience.
There’s no doubt that with proper social media marketing management, you can:
- Monitor competitors
- Conduct market research at no cost
- Increase brand awareness
- Build website links
But you can take your social media marketing, even your overall marketing, to the next level by using the StoryBrand strategy.
Observing your competitors’ successful strategies is not a covert operation but intelligent marketing. It plays a role in shaping your social media strategy.
Observing your competitors allows you to understand what strategies are working for them and you will see the opportunities you can use to improve your messaging. When combined with the StoryBrand framework, this information is useful in creating powerful narratives that resonate with your audience.
For example, if your competitor’s customers complain about poor customer service, you can tell a story about your brand’s commitment to customer satisfaction, positioning yourself as the guide that helps your customers overcome their problems.
Likewise, you can conduct free market research by analysing and listening to your followers’ likes, shares, comments, and complaints on social media.
As for brand awareness, no tool connects brands to audiences as reliably as social media coupled with the StoryBrand framework.
Crafting high-quality content with StoryBrand and linking it back to your website is an underutilised advantage. In an intensely competitive landscape, this approach drives traffic, reinforces your brand authority, and increases audience engagement.
StoryBrand gives you the lens to interpret these customer interactions and predict their needs.
Social Media Marketing with StoryBrand: Quick Training Guide
Effective social media marketing is more than just posting anything—it requires careful consideration using StoryBrand as your guide. Here are some crucial steps to take:
- Clarify Your Purpose
Your social media marketing should begin with a clear purpose – what is the specific achievement or transformation you want for your customers? This is not about your success as a brand, but rather your customers.
Imagine the transformation in their life thanks to your product or service. This customer-centric approach is at the heart of StoryBrand, and your purpose should reflect this.
- Identify Your Audience
Know your audience, their pain points, interests, and desires. In the StoryBrand framework, your audience is the hero of the story. You need to identify them intimately, just as a writer understands their protagonist.
Are they young adults or professionals? Are they men or women? What’s their education level? Their income range? All these demographic details build a clear picture of your ideal audience, and this information is pivotal in creating content that resonates with them.
Different platforms attract different demographics and behaviours. For example, younger audiences might be more active on Instagram or TikTok, while professionals primarily engage on LinkedIn. It’s crucial to know where your audience spends their time online and tailor your strategy to meet them on those platforms.
Here’s a brief overview of the different kinds of social media platforms you can leverage with StoryBrand:
- Social Networking Sites: Facebook and Instagram are excellent for information exchange, networking, customer attraction, brand awareness growth, follower increment, and link building.
- Microblogs: Platforms like Twitter allow you to post short messages, ideal for exchanging information and engaging customers.
- Blogs: Platforms such as WordPress and Blogger are perfect for press releases, establishing brand awareness, and building authority.
- Video Sites: YouTube and TikTok deliver information visually, increasing brand awareness and website traffic.
- Forum Sites: Reddit and Quora are Q&A platforms where you can interact with your customers directly.
- Podcasts: These audio files provide information in a format accessible even to those on the move.
- Create Engaging Content with StoryBrand
The StoryBrand BrandScript is your blueprint and strategic map that guides your brand’s narrative across all marketing collaterals, from your website to your emails, including your social media posts and visuals.
A BrandScript is a tool developed by StoryBrand, where you fill out the seven StoryBrand framework elements that were mentioned earlier to help you craft a compelling narrative.
When you create a StoryBrand BrandScript, you’re doing more than just crafting a story; you’re establishing a powerful messaging framework that can permeate all of your marketing efforts. It ensures consistency in your communication across various platforms and channels, including social media. Your messaging becomes unified, coherent, and focused on your customer.
When used in social media marketing, it can help your every post, every visual, and every interaction become an extension of your narrative. It makes your content engaging, helping your customers understand how your brand can help them overcome their problems and get what they want.
- Develop a Consistent Content Strategy
Consistency is key. Schedule your content posts and engage with your audience regularly. A consistent presence shows your audience that you are reliable and trustworthy, and also keeps your brand at the top of their mind.
- Interact With Your Audience
Social media provides you with the opportunity to build a closer relationship with your audience. When you engage with your audience, it can lead to greater brand loyalty, increased word-of-mouth marketing, and a more engaged and responsive audience.
Why Hire a StoryBrand Social Media Agency for Social Media Management?
As a business owner, you need to allocate your time wisely for strategic planning and decision-making. You will need a partner who can help you with social media management. However, you can’t just hire anyone.
While a traditional social media company seems appealing, hiring a StoryBrand Social Media Agency can bring unprecedented advantages:
A StoryBrand social media agency, like other companies, takes the social media management tasks out of your hands, allowing you to concentrate on other important aspects of your business.
What makes a StoryBrand social media marketing agency different is you don’t have to worry about wasting your time and money on social media posts that don’t convert. They offer social media management packages that suit your needs.
Unlike conventional agencies, those specialising in StoryBrand social media marketing know about creating compelling narratives focused on the customer journey. With their proficiency, they can craft extraordinary, client-centric content that resonates with your target audience.
Access To Tools
Working with a social media marketing agency means not only having access to advanced tools but also leveraging their competence in utilising these tools to maximise your online engagement and achieve desired results.
Before committing to an agency, remember to review their portfolio, ensure they have the necessary tools, assess if they value your goals, evaluate their problem-solving skills, and measure their responsiveness.
What Makes a StoryBrand Social Media Management Agency
Just as you’d scrutinise a candidate during a job interview, you need to evaluate a social media management agency before signing on the dotted line. Some aspects to consider:
A portfolio is proof of their expertise. An agency’s own social media presence can tell you a lot about their skill level and creativity. Here’s an example of Results and Co’s Instagram reel that showcases their ability to create engaging content.
Access to Tools and Resources
The agency should have access to all the necessary social media tools and resources to efficiently manage your accounts and deliver results, not ask you for them.
Cares About Your Goal
They should care about your needs and show an interest in your company’s industry, not just view you as another paycheck.
Every social media campaign encounters hurdles. A good agency will anticipate these challenges and have strategies in place to overcome them.
They should be quick to respond to your queries and concerns, demonstrating that they value your partnership.
Final Thoughts and Your Next Moves
Social media marketing, amplified by StoryBrand principles, requires careful planning, audience understanding, and consistent effort. As a busy business owner, managing these tasks can be daunting.
However, by partnering with a StoryBrand social media management agency like Results and Co, you can navigate this landscape without sacrificing your valuable time. Our team has a wealth of expertise in creating engaging posts and using StoryBrand to harness the power of social media marketing for robust brand growth.
Take the first step today and schedule a call for a free consultation.