Are you having a hard time competing with the other websites on search engines? Do you find it hard to convert your site traffic to leads?

According to Siteefy, there are over 1.17 billion websites as of March 2022, and approximately 252,000 are created daily. If you know nothing about SEO, there’s a chance you’re competing with thousands or even millions of websites when you don’t need to. Creating the right search engine optimization strategies can give you an edge.

What Is Search Engine Optimization?

You cannot create a strategy if you don’t know what search engine optimization is. 

Search engine optimization (SEO) is a type of digital marketing that describes the process of improving your website to rank higher on the search engine results page (SERP). Every website owner aims to place their website on the SERP’s first page for a particular keyword because they know that not being on the first page means they don’t exist.

It’s the reason having the right search engine optimization strategies is essential.

What Is a Search Engine Optimization Strategy

Search engine optimization strategy refers to a plan to improve a website’s ranking and get more traffic. 

The aim is to be on the first page and work your way up to number 1. According to Search Engine Journal, the number of people clicking on a website falls as the position moves down to the 10th of the first page. The click-through rate for the website that ranks 1st is 25% or more. It falls to 2.5% as the rank goes down to 10.

How to Come Up With the Best SEO Strategy?

To come up with a search engine optimization strategy, you must know the basic types of SEO:

On-Page SEO

On-page SEO refers to all your website content: blogs, videos, or texts. It also refers to your site’s internal links.

Off-Page SEO

Off-page SEO is the optimization done outside your website. A great example of this is link building. It aims to enhance your website’s visibility and authority with the help of a third-party website or webpage. 

Technical SEO 

Technical SEO is the optimization you do at the backend of your website or that is not visible to your audience’s eyes. The aims are:

• Make your website crawlable to the crawlers (e.g. Googlebots)
• Have your web pages indexed
• Keep your visitors from navigating away from your website. 

To develop the best strategy, you must work on these three areas. 

4 What Are the Common Search Engine Optimization Strategies?

Finding the right SEO tools are like having a best friend that helps you get a better ranking and strategies.

Google Search Console is a must-have, as it allows you to track your website’s performance, amount of visitors, click-through rates, and other crucial data. SEMrush and Ahref provide a fast and free way to conduct an SEO audit for your website.

SEO auditing lets you see what’s wrong with your site, which can help you develop search engine optimization strategies.

Here are the strategies you can do:

Keyword research

You can’t just start creating content about anything that pops into your head. You should research for the right keywords related to your brand, niche, products, or service, as you don’t want to compete blindly with just any website. 

Keyword research narrows down the number of your competitors.

It also lets you discover if people are typing those keywords on search engines when they need something. You will also learn if it’s easy to rank for a particular keyword or not. With all the necessary information on keywords, you’ll know how many links you need for your website to rank higher.

 

Improve your website’s speed

Recently, Google has made a website’s loading speed one of the most important ranking factors in SEO.

Your bounce rate will also increase if your website loads for two seconds. Bounce rate refers to the percentage of your site’s visitors who navigate away from your site after staying for a few seconds. The bounce rate indicates how good your website’s user experience is.

 

Content Optimization

In creating content, SEO is not your only concern. User intent is the most critical consideration. Besides that, you also need to consider the influencers who can share your articles on their platforms and create links for you. 

Creating content is where you use the keywords you researched, whether they are copies, videos, articles, or images. Keywords should also be in the title tag (page’s title, link, and meta description). Mention the keywords naturally. 

Keyword stuffing is a no-no, as it will backfire on your SERP position.

 

Link Building

It isn’t enough that you use the right keywords on your site or your website has the best user experience. Link building is the most challenging search engine optimization strategy as it requires you to reach out and convince the influencers and owners of reputable sites to link to yours. It is crucial because it can improve your domain authority, gaining Google’s trust. 

If you have a new website, begin the link-building process within your site (internal linking). It means you will build a link in one of your pages to the other. But make sure that you have descriptive anchor texts that fulfil the promise of where you’ll take your visitors. 

If you’re creating backlinks, build them from authoritative websites. Shady or low-domain authority websites linking to you will do you more harm than good. 

After applying the best search engine optimization strategies on your site, expect improvement in your search ranking.

Talk to us if you want to know the best search engine optimization strategy that will work best on your site. Schedule a call now!