How to write a StoryBrand Email Sequencewritten by Team Result
For many brands, email marketing can be hit and miss, but it shouldn’t be overlooked as part of your overall marketing strategy.
Email marketing still has the highest ROI of any form of marketing today!
Today I thought I would share some ACTUAL RESULTS from our own email campaigns.
Below you will see the results from three nurturing campaigns, approximately 60,000 emails sent.
The open rate is 3X the industry average for marketing and advertising.
The Click Through Rate is 6X the industry average.
The marketing and advertising industry is full of “experts” … yet a good email sequence written on the StoryBrand Principles will outperform most marketers, most of the time!
Here are my top 3 Tips to get results like these:
1) Spend time crafting your subject lines: Typically i spend 50% of my time thinking about the headlines and 50% on the email copy. If you want ideas from a copy writing Guru, get the book “how to write copy that sells” by Ray Edwards.
2) Stop selling: this may sound counter intuitive , but people are smart, they don’t like to be sold to. I start every email by asking; how can I serve my audience better, what do they need? Sure, at some point you need to ask for the sale, but lay the groundwork first. Build trust….. trust is everything. Serve before Selling.
3) Test, measure and adjust: Where possible, you should test multiple versions of your headline. I have seen cases where a different headline can increase your open rate by 20%.
Go away and write 5 emails that offer your prospects tremendous value, share your knowledge to help make their lives/business better, then insert them into your email sequences.
If you don’t have an email nurturing sequence, start by writing one or two emails, then add to the sequence each week…. slow and steady wins the race!
If you want to see how I write my emails, you are welcome to sign up to one of my lead generators. I hope it inspires you and gives you some great ideas.
Results and Co - Part of the Rise Group
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