Let’s get you showing up in the “People Also Ask” PAA section of Google.
Here’s the 7 quick straight-to-the-point answers to “How to Show Up in the People Also Ask Section of Google”. If you who want more detail, please scroll down for images and deeper explanations.
- Find the right questions.
- Answer the questions thoroughly.
- Use a H1 tag for the question.
- Use schema markup.
- Create high-quality content.
- Promote your content.
- Build backlinks to your content.
Some things like Schema, Content and Backlink building may require you to use an outside agency like us to help you.
“People Also Ask” is an often overlooked treasury of search volume for your site.
You want to rank your content, drive traffic to your site and make sales. However, a section in Google Search called “People Also Ask” could open up the gates of heaven when it comes to targeted traffic.
People Also Ask or PAA uses:
- Questions.
- Points.
- Tables
To offer quick answers to readers biggest questions and invites them to continue reading your article via sending them to your website.
The challenge is most sites are not writing or optimising their content to drive traffic from this section in google search.
Why should you optimize your articles for SEO?
Check out the image below from First Page Age who analysed SEO and Ads traffic. What I find the most impressive is that even the number 10 position on google search gets more clicks the number 1 ad position.
Information from: Click Through Rates Article
These numbers should give you a compelling case for ensuring you have an SEO strategy alongside your Ads strategy.
The People Also Ask (PAA) section is a Google SERP feature that displays a list of related questions below the search results for a given query. These questions are based on what others have searched for, and they can be a great source of inspiration for your content.
The thing I love about PAA is that the answers are right there and I don’t need to go to the website and read through hundreds if not thousands of words to get to what I want.
Don’t freak out about what I just said.
You’re thinking “Did James just say, ‘I don’t need to go to their website?” Yep, I did. But here’s the reality.
Google will show the sites with the answers in these short snippets. They are going to link to the sites that have those answers and SOME people are going to click through to the site to get more info.
You want to be that site.
PAA is a great way to get more traffic to your website. When people see a question that they’re interested in, they’re likely to click on the link to your website to learn more. And if you answer the question clearly and accurately, you’re more likely to keep them on your site and convert them into a customer.
Let’s get into covering the PAA section of Google and cover:
- What is “People Also Ask”?
- Tips for showing up in the “PAA” section
- Examples of questions that might show up in the “PAA” section
- A bonus tip: add a little humor and edginess to your content
- Conclusion
What is People Also Ask?
People Also Ask (PAA) is a Google feature that displays a list of related questions below the search results for a given query. These questions are based on what others have searched for, and they can be a great source of inspiration for your content.
For example, if someone searches for “how to make a cake,” Google will return a list of search results, including some recipes for cakes. But below the search results, Google will also display a list of related questions, such as:
- What are the ingredients for a cake?
- How long does it take to bake a cake?
- What is the best way to frost a cake?
These questions are all related to the original search query and will likely interest people looking for information on how to make a cake.
If you have a website with a recipe for a cake, you can optimize your content to answer these questions. By doing so, you can increase your chances of showing up in the PAA section for the query “how to make a cake,” which can lead to more traffic to your website.
How To Show Up in the People Also Ask Section
Here are some tips for showing up in the PAA section of Google:
- Find the right questions.
The first step is to find the right questions to answer. You can do this by looking at the related searches at the bottom of the search results page. You can also use a keyword research tool like SEMrush or Ahrefs to find long-tail keywords people ask about. - Answer the questions thoroughly.
Once you’ve found the right questions, you must thoroughly answer them. Your answers should be informative, engaging, and valuable to the reader. - Use a H1 tag for the question.
When you’re writing your content, be sure to use a H1 tag for the question you’re answering. This will help Google identify your content as a good answer to that question. - Use schema markup.
Schema markup is a way of telling Google about the structure of your content. This can help Google better understand your content and make it more likely to show up in PAA. - Create high-quality content.
Google wants to show the best content in the PAA section, so it’s important to create high-quality, well-written, informative content. - Promote your content.
Once you’ve created great content, you need to promote it so that people can see it. You can promote your content on social media, your website, and other channels. - Build backlinks to your content.
Backlinks are a signal to Google that your content is valuable. So, building backlinks to your content from other high-quality websites will increase your chances of showing up in the PAA section.
In conclusion, harnessing the power of the “People Also Ask” (PAA) section in Google can be a game-changer for your website’s traffic and conversions.
By strategically addressing related questions, you can capture the interest of inquisitive searchers and draw them into your content.
Remember, finding the right questions, providing thorough answers, utilizing proper formatting like H1 tags and schema markup, crafting high-quality content, promoting it effectively, and building authoritative backlinks are key steps toward securing a spot in the coveted PAA section.
Boosting your online visibility and driving targeted, conversion-ready traffic, is what we can help you do.
Schedule a call with our expert SEO team to start on the journey toward dominating the “People Also Ask” section and watch as your website’s traffic and sales soar.
See how our team can drive an insane amount of highly targeted traffic to your website and then convert it.
Websites that sell:
Most websites don’t convert, your’s will.
SEO that ranks:
Get on the first page of Google, guaranteed.
Ads that work:
Clear predictable returns.
Content Marketing:
Our team will create the images, write the articles and grow your brand.