In today’s digital age, a strong online presence is critical for businesses of all sizes. And while there are many ways to achieve this, working with a pay-per-click (PPC) agency is often one of the most effective.
But not all PPC agencies are created equal. Some are simply better than others. So how do you choose the right one for your business? In this article, we’ll give you some tips.
What Does PPC Mean?
PPC stands for pay-per-click. It’s a type of online advertising where businesses pay a fee each time someone clicks on one of their ads. The most popular platform for PPC advertising is Google AdWords. But there are other platforms, such as Bing Ads and Yahoo Gemini.
How Does PPC Work?
When you work with a PPC agency, they will help you create an effective campaign that targets your ideal customers. They will also manage your bid prices and budget to ensure you get the most bang for your buck.
Most importantly, they will track your results to see which keywords and ad campaigns are working and which aren’t. This information is critical for making adjustments to your campaign so you can continue to see results. Here are some of the things PPC can offer you:
- Increased traffic to your website: One of the most important things a PPC agency can do for you is drive more traffic to your website. And not just any traffic, but targeted traffic that is more likely to convert into customers or clients.
- Better brand awareness: When people see your ads, they’ll become familiar with your brand. And the more times they see your ad, the more likely they will remember you when they’re ready to purchase.
- Improved ROI: With PPC, you only pay when someone clicks on your ad. This means you have a much higher chance of seeing a return on your investment than with other forms of online advertising.
What does a PPC agency do?
A PPC agency will help you create and manage an effective pay-per-click campaign. Here are some of its core services:
1. Campaign management: A PPC agency will help you create and manage your campaigns on various platforms, such as Google AdWords, Bing Ads, and Yahoo Gemini.
2. Keyword research: The agency will help you choose the right keywords to target so you can reach your ideal customers.
3. Ad creation: The agency will create compelling ads designed to get results.
4. Bid management: The agency will manage your bids to ensure you get the most bang for your buck.
5. Budget management: The agency will help you set and stick to a budget, so you don’t overspend on your campaigns.
6. Reporting and tracking: The agency will track your results to see which keywords and ads are working and which aren’t.
What to Look for in a PPC Agency?
Not all PPC agencies are created equal. Here are some things to look for when choosing one:
PPC is an intriguing type of digital marketing because you can correlate ad expenditure and income in real-time. Thus, analytics and data are essential to the success of the next efforts.
The top PPC companies are adept at using data to develop innovative concepts that raise your total ROI. They create high-yield campaigns by combining what they already know with what they discover about your target market.
Additionally, they recognize the value of gathering as much information as possible and sharing it with you.
Be careful to ask questions to assist you in determining this before working together if it isn’t evident on their website. You might inquire about:
- What instruments do you employ to track crucial PPC metrics?
- Will you proactively provide us with data and results?
- Do I have unrestricted access to reports and analytics?
- Is a comprehensive analytics report part of your offer?
- What do you put in those reports if that’s the case?
The most excellent PPC agencies will continually communicate with you, whether it’s to update you on the campaign’s progress or get your input on a new idea. They understand that working together is essential to success and are always looking for ways to improve the relationship.
You should always feel like you have an open line of communication with your agency. If you don’t, it might be time to look for someone else. Here are some things to look for:
- Do they respond to your inquiries quickly?
- Do they appear interested in hearing your feedback?
- Do they provide timely updates on the campaign’s progress?
Focuses on Quality Leads
A good PPC agency will focus on generating quality leads, not just quantity. They know that it’s not about how many people click on your ad; it’s about how many of those people are actually interested in what you’re selling.
The best way to generate quality leads is to target your ads to the right audience. This means doing extensive research on your target market and understanding their needs and wants. Only then can you create ads that appeal to them and get them to take action.
Offers a Holistic Approach
A good PPC agency will offer a holistic approach to digital marketing, not just PPC. They understand that PPC is just one part of a larger marketing strategy and should be used in conjunction with other types of marketing, such as SEO, social media, and email marketing.
By taking a holistic approach, they can create a well-rounded campaign that will get you the best results.
A good PPC agency is accountable for its actions and takes responsibility for its mistakes. They understand that trust is essential to the relationship and are always looking for ways to build it.
Accountability starts with transparency. A good agency will always be upfront with you about what they’re doing and why they’re doing it. They’ll also provide detailed reports so you can see exactly what’s working and what isn’t.
If an agency isn’t being transparent or doesn’t want to show you their reports, that’s a red flag. You should also be wary of agencies that refuse to take responsibility for their mistakes.
Choosing a PPC Agency
When it comes to choosing a PPC agency, there are a lot of factors to consider. But if you keep these five things in mind, you’ll be on your way to finding the right one for you.
And if you are looking for the best all-around agency in Australia and the US, Results & Co. is your best bet. We have a proven track record of success and offer a holistic approach to digital marketing. Plus, we are accountable and always take responsibility for our mistakes.
We are a certified StoryBrand agency and can help you clarify your message and create a campaign that will get results. Contact us today to learn more about what we can do for you.