The digital marketing landscape is constantly changing, and if you’re one of the millions of small business owners out there, you know that having a website is no longer an option – it’s a requirement. But building a website can be daunting, especially if you’re unfamiliar with the process.
That’s where the StoryBrand guide comes in. This comprehensive guide walks you through every step of the website-building process, from choosing a domain name to designing your site’s layout. Plus, it provides helpful tips for making your site stand out from the competition and attract more customers.
If you’re looking to build a website to help your business thrive, read everything you need to know about using the StoryBrand guide below.
Choosing a Domain Name
The first step in building your website is choosing a domain name. This is the address people will use to find your site, so it’s essential to choose something that is easy to remember and spells out what your business does.
If you’re struggling with a good domain name, try brainstorming a few keywords that describe your business. Once you have a list of potential names, run them through a domain name checker to see if they’re available.
A digital marketing agency, for example, could use a domain name like digitalmarketingagency.com.
Designing Your Site’s Layout
Once you have your domain name, it’s time to start designing your site’s layout. The StoryBrand guide provides a helpful framework for this, including creating a header, footer, and navigation menu.
Your header should include your business’s name and logo and a tagline that sums up what you do. The footer should include your contact information and links to your social media accounts. And finally, your navigation menu should be easy to use and help visitors find what they’re looking for on your site.
Adding Content to Your Website
After you’ve designed your site’s layout, it’s time to add content. The StoryBrand guide recommends using clear and concise language that helps visitors understand what your business does.
When writing your content, include keywords that people may use when searching for your business online. This will help improve your site’s search engine optimisation (SEO) and make it easier for people to find you.
If you’re not sure where to start, try creating a list of FAQs or writing a blog post about something related to your business.
Making Your Site Stand Out
Once you’ve added all the necessary content to your website, it’s time to start thinking about making it stand out from the competition.
One way to do this is by adding additional features, such as a photo gallery, video testimonials, or an online chat function. These can all help give your website a more professional look and make it more user-friendly.
Another way to make your site stand out is to offer something unique that your competitors don’t. This could be a loyalty program, free shipping on orders over a certain amount, or even a simple discount code.
Whatever you do, promote these features prominently on your website so that visitors know what sets you apart from the competition.
Attracting More Customers
Once you’ve built your website and made it stand out from the competition, it’s time to attract more customers.
One way to do this is to ensure your site is visible in search engines like Google. You can do this by optimising your website for the right keywords and ensuring your site is linked to other websites.
Another way to attract more customers is to use online advertising. This could include pay-per-click (PPC) ads, banner ads, or even just sponsoring a blog post about your business.
Finally, you can also attract more customers by using social media. Post interesting and engaging content encouraging people to visit your website. You can also run social media ads and use influencer marketing to reach even more people.
Publishing Your Site
Once you’ve added all the necessary content and features to your website, it’s time to publish it.
Before you do, test your site to ensure everything is working correctly. You can do this by running through all the pages on your site and checking for broken links, misspellings, and other errors.
Once you’re confident that your site is ready to go, hit the publish button and let the world know about your new business!
Key Mistakes to Avoid
When building a website for your small business, there are a few critical mistakes you’ll want to avoid. Coding knowledge is vital, but digital marketing strategy is necessary as well.
One common mistake is to try and do everything yourself. Unless you’re a web development expert, your site will likely be better off if you hire someone to build it for you.
Another mistake is to forget about digital marketing altogether. Just because you have a website doesn’t mean people will automatically find it. You need to put in the work to make sure your site appears in search engines and drives traffic to it through other channels as well.
Finally, don’t forget to proofread your site before you publish it. Nothing makes a business look unprofessional than a website full of typos and grammatical errors.
How StoryBrand Can Help
The StoryBrand Framework provides a simple, proven way to build a powerful website to help your small business succeed. Using the Framework, you can clarify your message, make your site more user-friendly, and attract more customers. Focus on these critical principles when building your website:
- Clarity: Every element on your website should have a purpose. Don’t add anything that doesn’t help visitors understand your message or take action.
- Simplicity: Keep your website design simple and easy to navigate. Avoid clutter and confusing navigation so visitors can easily find what they’re looking for. Credibility: Be sure to include testimonials, reviews, and other social proof on your website to build trust with visitors.
- Urgency: Use strong calls to action (CTAs) throughout your website to encourage visitors to take action. Make it clear what you want them to do and why they should do it now.
Following these principles, you can build a website to help your small business succeed.
Here at ResultsAndCo., we understand how important it is to have a solid digital presence. That’s why we offer a wide range of digital marketing services, including website design and development.
Contact us today if you’re interested in learning more about how we can help you build a successful website. We’ll be happy to answer any questions you have and provide a free consultation.
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