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A Complete Guide in Creating a YouTube Business Channel

Table of Contents

Creating a YouTube business channel is a great milestone to take your brand to the next level. After all, no business owner would decline an opportunity to reach billions of people. Because according to YouTube, they garner around 2 billion active users each month, and active users spend time watching approximately 1 billion hours of content every day. 

Creating a YouTube channel is easy but here’s the downside; growing one is more challenging than any other social media platform. 

(Also read: 7 Ways to Keep Up With the Social Media Trends)

But you don’t have to feel hopeless as you are not yet late to the party. Like you, popular YouTubers started small and worked their way up until they grew as big as they are now. 

Although the process takes hard work, it doesn’t mean that it is impossible. All you need to do is start by creating a YouTube business channel. 

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Step-by-Step Guide in Creating a YouTube Business Channel

  1. Prepare your marketing collaterals.
  2. Create a Google account specifically for your business.
  3. Set up your channel on the platform’s homepage.
  4. Move into a brand account.
  5. Set your brand.
  6. Play an active role in the YouTube community.
  7. Upload the content you want to share with the public.


Step 1: Prepare your marketing collaterals.

In creating a YouTube business channel, you need marketing collaterals. Prepare them because you will use marketing collaterals to design your business channel. This includes logos, thumbnails, cover pages, and a video watermark. Make sure that they have high resolution and good design that adheres to the dimensions set by YouTube.


For the icon, the advisable size is 800 x 800 pixels. The banner should be a total of 2560 x 1440 pixels, where the safe area is 1546 x 423 pixels.  


Step 2: Create a Google account specifically for your business.

A Google account is the key to creating a YouTube business channel. It is advisable to create a Google Account specifically to separate it from the personal one that you use. 


If you already have a business account, use it to sign in to YouTube. If you don’t have it yet, create a new one by taking the following steps.


Go to Google browser by typing www.google.com on the address bar. 

google browser


Click the ‘Sign In’ button in the upper-right corner.

google sign in


Click ‘Create Account’ and choose ‘To manage a business.’

create account


Fill out the form and click ‘Next.’

fill out the google account form


Type your phone number to verify it with an SMS message or call.

verify your phone number


Enter the verification code you received on your phone and click ‘Verify.’

enter verification code


Fill out the form with your personal information and click ‘Next.’

welcome to google


Click ‘Skip’ or ‘Yes, I’m In’ based on your preference.

yes I'm in or skip button


Read the “Privacy and Terms” and click ‘I Agree.

google privacy and terms


Click ‘Not Now’ for now as our primary aim on this article is to use your Google Account to create your YouTube account.’

add account business profile



Step 3: Set up your channel on the platform’s homepage.

Now that you have a Google account, creating a YouTube business channel is possible. Here’s how you do it. 


On a browser, type www.youtube.com on the address bar.

go to youtube


Click your avatar on the upper-right corner, and choose ‘Create a Channel’ if you have not created a channel yet. 

create a channel


You can choose to upload a picture in this step, change the name if you want, and after that, click “Create Channel.’

upload a picture



Step 4: Move into a brand account.

Creating a brand account allows many users to work on your YouTube business channel. That’s why it’s advisable to create a brand account. Here’s how you do it: 


Click your avatar and click ‘Settings.’

creating a youtube business account


Under the ‘Account’ menu, click ‘Create a new channel.’ 

new channel


Type your desired channel name. Your brand name is best. Tick the agreement section and click ‘Create.’ 

complete the details


Click your avatar again and click ‘Settings.’ This time, go to the ‘Advanced settings,’ and click ‘Move channel to a brand account’ or ‘Move channel to a different brand account.

youtube advanced settings


To check if your account has been moved to a brand account, go to https://myaccount.google.com/brandaccounts. You should see your current channel at the bottom of the page. 

check your brand account



Step 5: Set your brand.

Go back to your channel’s homepage, click your avatar and ‘Your channel.’

set your brand


Click the larger avatar.

larger youtube avatar


Upload the marketing collateral, such as logo, banner image, and video watermark, you prepared

channel customisation


Go to ‘Basic Info’ to write a short description about your channel, contact information, and links to your other social media accounts. After that, click the ‘Publish’ button. 


Take this opportunity to write a copy that will convert your audience into paying customers or leads. But do not use this section to stuff in keywords.  

youtube channel customisation basic info



Step 6: Play an active role in the YouTube community. 

Even though, you want to use your YouTube business channel for commercial purposes, it doesn’t mean that you should be cold, formal, and indifferent towards your followers. You don’t have to stick to uploading videos and wait for anybody to see and comment on them.


Play an active role in the YouTube community by liking, subscribing, and commenting to YouTube influencers and other YouTube business channels relevant to your industry (except your competitors’ channel). 


By doing so, you’ll increase your visibility and may even spark the curiosity of their followers and have them visit your channel. 


Step 7: Upload the content you want to share with the public.

Now that you have a new YouTube business channel, you may upload your videos. 



Tips for a Successful YouTube Business Channel

Once you set up a YouTube business channel, it doesn’t mean that it all ends there. It is just the beginning of your hard work. You need to update your content from time to time and optimise it to improve its visibility. Here are the things that you should do to succeed. 


Complete the All the Necessary Details on Your Channel

It includes uploading a channel trailer, featured video for returning subscribers, writing your channel description, and other content. This content is essential because they tell your viewers what your channel is all about. 


A channel trailer and other introductory content also create an impression of professionalism and seriousness as a YouTuber. 


Invest in YouTube Ads

Along with organic searches, investing in YouTube Ads will be helpful for you, especially when you’re starting. YouTube Ads can help reach the right audience for your content. This feature allows you to identify your target audiences, such as age, topics, and keywords.


Besides that, you can measure how your campaigns are doing once they reach the audience, and you can track the number of views and the costs.  


Apply YouTube SEO

SEO is not limited to websites. It’s also applicable on social media platforms, like YouTube. 


Research keywords you can use to create a video relevant to your industry. The easiest way to do it is to look at the keywords on YouTube’s search bar and look for new keywords related to them.  


Include related keywords in channel and video descriptions. Using hashtags can also help in SEO and improve the number of views.  


Upload High-Quality Videos

Each video that you upload speaks about your brand. That’s why you must ensure to upload only high-quality videos that conform to YouTube’s content policy. Include accurate transcripts and captions, as well as descriptive thumbnails.


Make the title of your videos catchy and the descriptions descriptive. Avoid using clickbait headlines. 


Make Use of YouTube’s Tracking Features

Your YouTube business channel has an analytics feature that lets you track your videos’ performance. It provides a clear direction on the right strategies to optimise and promote your content. 


Be Consistent 

Consistency is crucial in keeping your followers. Schedule when to upload your videos and stick to your schedule. Followers always look forward to the content of the channels they’re following.  


Conclusion

It takes a lot of time and patience to grow your YouTube business channel. It requires a constant effort of updating and promoting. Being active on YouTube is also crucial to reaching a wider audience.


However, the benefits that you can get once you’ve grown your brand on this platform are worth the patience and effort. You’ll have the opportunity to reach millions of potential customers, and people will become more aware of your brand. 

James Hannan

StoryBrand Certified Guide | Business Made Simple Coach | Social Media Wizard

Results and Co – Part of the Rise Group

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