This is your customer and they are also the hero of the story. Most marketers and business owners get this part wrong. They try their best to show the business as the hero. The question you have to ask here is: Who is your customer? You may like to read this article on What Is A StoryBrand Buyer Persona. This is the first thing we do here is take our clients through a Buyer Persona. We spend an hour working on their Buyer Person, you may know it under another name “Customer Avatar”
You’ve got your buyer persona, that’s great! This is how do you use it in your marketing to get more leads and make more sales… We call this buyer persona marketing.
StoryBrand has helped grow thousands of businesses. We helped Punch Love Women's Fitness improve sales and lead generation using the StoryBrand Framework. The fitness industry is an extremely competitive industry, we set up an automated Marketing Funnel consisting of StoryBranded Landing Pages, Email lead nurturing and Facebook Messenger Bots to produce a consistent flow of sales and leads.
Here's a myth: Offering a newsletter on your website will win you new, highly-qualified leads. Here's a truth: When people come to your website, they aren't looking for your company's updates. They're looking for ways that you can help them solve a problem they have.
Knowing how to write a StoryBrand BrandScript effectively can help improve your campaigns.
I’ve been in business now for myself since 1998 (yeah I know a long time) and at this present time have 5 businesses that all require my attention, so to say that I needed Hero On A Mission would be an understatement. But hey you may only have one business or you may not be a business owner at all. I want you to know it doesn’t matter. Whether you own your own business or your just look for a way to plan your life and days better. Hero On A Mission is for you.
Hey there, Jamie from Results & Co. Hope you are all well. I was delivering this email sequence to a client, and whenever I deliver an email sequence, I walk through every single email, talk through my rationale and my approach, subject lines, why I took the approach that I did and how it will get us to our outcomes.
For those who are following StoryBrand, you will already know the value of clear communication. The moment your audience is confused or overwhelmed, they will switch off…. costing you sales.