We say at Rise Social Media and as StoryBrand Guides that no one is listening until you are talking about a problem that they’re facing. Then go deeper.
This is your customer and they are also the hero of the story. Most marketers and business owners get this part wrong. They try their best to show the business as the hero. The question you have to ask here is: Who is your customer? You may like to read this article on What Is A StoryBrand Buyer Persona. This is the first thing we do here is take our clients through a Buyer Persona. We spend an hour working on their Buyer Person, you may know it under another name “Customer Avatar”
You may have heard Donald Miller talk about the importance of creating a one liner. A One Liner is a concise statement that you can use to clearly explain what you offer, essentially it’s a distilled version of your BrandScript composed of 3 parts.
Our website is getting traffic, but we’re not making sales….. We’ve tried everything, SEO, Google Adwords, social media but we’re still not growing as fast as we should be
Spend time crafting your subject lines: Typically i spend 50% of my time thinking about the headlines and 50% on the email copy. If you want ideas from a copy writing Guru, get the book “how to write copy that sells” by Ray Edwards.
Getting your website, social media and online marketing correct is a struggle for most business owners. You look for solutions and find it hard to get what you need and know what to do. My name is James Hannan, A StoryBrand Guide Australia, USA, New Zealand, Canada and UK. Let’s talk about the 7 Part framework of StoryBrand
In the Storybrand Buyer Persona (or Storybrand Customer Avatar) training we spoke a little about the StoryBrand Larger Market Formula. While StoryBrand wasn’t the first company by any means to use the Larger Market Formula, it definitely has impacted more businesses around the world than any other company when it comes to helping companies generate leads and make more sales using a narrative based marketing plan and helping them create followup strategies for clients who were not really in the “buying mode” but in the “research mode”.
Getting your website, social media and online marketing correct is a struggle for most business owners. You look for solutions and find it hard to get what you need and know what to do. My name is James Hannan, A StoryBrand Guide Australia, USA, New Zealand, Canada and UK. Let’s talk about the 7 Part framework of StoryBrand You want h2o be a more confident online marketer and start making sales through your website. However you’re stuck on what to do, your social media management isn’t working and you’re getting no leads from your website.
You’ve decided it’s time to start getting serious about your small business website design. You have a small business but you want it to be a big one. You know that you need a website that looks as professional as the vision you have for your business, it needs to generate leads and help you make sales.