The StoryBrand Larger Market Formula
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The StoryBrand Larger Market Formula

In the Storybrand Buyer Persona (or Storybrand Customer Avatar) training we spoke a little about the StoryBrand Larger Market Formula. While StoryBrand wasn’t the first company by any means to use the Larger Market Formula, it definitely has impacted more businesses around the world than any other company when it comes to helping companies generate leads and make more sales using a narrative based marketing plan and helping them create followup strategies for clients who were not really in the “buying mode” but in the “research mode”.

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