Are you tired of losing to competitors who seem to know the best digital marketing strategy?
You notice that they started their online business after you, but everything seems to be working perfectly for them but not for you. They get more leads, traffic, and engagement. Worse, you begin losing your ‘loyal’ customers to them.
Does it make you feel frustrated or hopeless? You are not alone!
Succeeding in digital marketing is not only for the elite few. You can also reach your online business goals have the right knowledge, support, and partner.
What Digital Marketing Is, and What It Isn’t?
Although you most likely have an idea about what it can do (as you often see many examples online), it helps to know exactly what it is. It can help you develop the best strategies you can apply to your business.
There are tons of definitions online, but here’s how we define digital marketing:
Digital marketing is any marketing activity done using electronic devices and digital channels. Contrary to popular belief, it is not limited to online marketing. Marketers and businesses can still market digitally, even offline.
Radios, televisions, and landline phones – are still examples of electronic devices where businesses can introduce their products or services. Thus, marketing through them is still considered digital marketing.
But what most people think upon hearing the word “digital marketing” is online marketing. Businesses use digital platforms like emails, websites, social media, and search engines to reach their target customers. Online digital marketing will be the focus of this article.
What digital marketing is not are print advertisements and billboards. If you’re referring to online marketing, it also does not include marketing in radio and TV commercials.
Wondering Why You’re Losing to Your Competitors?
If your competitors come up with a digital marketing strategy that works for their business, they will reap the following benefits:
They can spend their money on the most critical aspects of their business.
Compared to traditional marketing, online digital marketing is way cheaper, even free. Your competitors only have to pay when they buy digital marketing products, set PPC ads, hire a content creator, a web developer, or a digital marketing agency to do the hard work for them.
The budget to succeed in digital marketing is significantly cheaper than the hundred thousand dollars for an offline digital marketing ad or in traditional marketing.
They save more money, which they can use to spend on what’s important in their business.
They’ve reached a wider audience.
According to DataReportal, there are 5 billion internet users worldwide.
Depending on who you’re targeting, there’s a potential to reach potential customers among the sea of these 5 billion internet users. You don’t have to go abroad to establish your business. If you want an international market, you can easily reach them using the right digital marketing strategies.
They have better tracking tools.
Online tools like Google Console, Google Analytics, and Google Ads allow them to track their customers and performance. You can even identify your customers’ interests and demographics, which helps create more targeted campaigns for their business. Because their campaigns are more focused, they save money.
They get better audience engagement.
The internet makes it possible for everyone to have multiple ways to find entertainment, information, products, and services. According to Weforum.org, global internet users spend an average of 2 hours and 27 minutes daily on social media. Your competitors use this opportunity to build brand awareness by producing engaging content.
If they’ve managed to create viral and engaging content, they gain followers who can become their customers.
They use multiple digital marketing channels and content types.
The following are the nine different types of digital marketing channels. We will elaborate more on these in later sections:
- Pay-per-click (PPC) marketing
- Email marketing
- Affiliate marketing
- Website marketing
- Content marketing
- Mobile marketing
- Social media marketing
- Influencer marketing
- Search engine optimisation (SEO) marketing
Here are the different types of content:
- Social media posts
Successful businesses create a digital marketing strategy that uses these channels and content effectively.
Pay-Per-Click (PPC) Marketing
PPC marketing allows you to reach your target customers on the internet by paying ads.
Let’s set the search engine PPC as an example to show you how it works.
- You create a targeted ad campaign using the keywords that users might type on search engines.
- The user searches on Google by typing the keyword you’re targeting.
- If you do your PPC marketing correctly, your product will appear on top of the search engine results page (SERP) as an ad.
- You pay a fee each time a user clicks on your ad.
PPC marketing or advertising is a search engine marketing strategy (SEM). Brands and businesses typically use it if they have a new website and wait to see results from their SEO strategy, which is another SEM you’ll know more about later.
Aside from search engines, you can also do PPC marketing on popular social media sites:
If you’re looking for the best digital marketing strategy that allows you to interact with potential customers, who might already be interested in your product, use email marketing.
We say “might already be interested” because these people on your email list have given their email addresses at will, commonly in exchange for an ebook, webinar, or anything you provide them for free. Email marketing offers you the best way to convert leads (individuals or organisations who express their interest in your product or brand) into buying customers and retain them.
Here are some types of emails that businesses commonly send their customers, depending on their intention:
- Revenue generation campaigns
- Lead nurturing campaigns
- Awareness campaigns
- Traffic generation campaigns
Affiliate marketing has been present in traditional marketing, but it doesn’t mean it doesn’t exist in online digital marketing.
Affiliate marketing is when you work with other people to sell your product. Each time they make a sale, they get a commission. The most famous affiliate marketing platforms are:
A website is the first digital marketing platform that most businesses set up when they start their online business. It’s because it is the central focus of all marketing campaigns. It is where you connect your social media sites, do your SEO, post content, and get leads.
A website serves as your online brochure or store, where customers can buy or set an appointment. It may serve another purpose, depending on your goals. The following are the common types of websites:
Content marketing refers to your digital assets in audio, video, images, or texts. We mentioned the different types of content you can use in your various digital marketing platforms, such as websites, social media sites, and emails.
Content marketing aims to fulfil the following goals:
- Engage your target audience
- Gain and convert leads
- Establish brand awareness
- Connect with target customers
- Retain customers
The content you create aims to fulfil one of these goals.
Mobile marketing is not about making your website mobile-friendly.
You do mobile marketing when you want to reach your target audience or customers through a mobile app or services. It is a digital marketing strategy that gives your customers an easy way to connect with you, as most people always have their mobile phones at their fingertips.
The following are examples of mobile marketing strategies that most businesses use:
- Quick-response barcode (QR code)
- Short message service (SMS)
- Mobile banner ads
- Mobile apps
- Multimedia message service (MMS)
Social Media Marketing
Businesses turn to social media marketing if they want to establish brand awareness and trust. Social media are helpful digital marketing platforms where you can get leads or make sales. You can reach your target audience by using one or a combination of different campaigns, such as the following:
- Stories ads
- Video ads
- Messenger ads
- Photo ads
Influencer marketing is under the umbrella of social media marketing and possibly affiliate marketing. It is when you work with influencers with many social media followers to represent your brand. They endorse or mention your products or brands or do a review about them.
It is a fast way to establish brand awareness as your partner influencer already has followers who can see your product.
You’ll give the influencer commission for every product sold or sponsorship. Here are the examples of campaigns most businesses do:
- Product reviews
- Content collaborations
- Product ambassadors
Search Engine Optimization (SEO) Marketing
SEO is the process of using the right keywords and improving your website’s content, links and technical aspects for search engines. The goal is to make your site appear on the top of the SERP whenever the user mentions your target keyword upon search.
You can optimise your website for free, but some premium SEO online tools offer paid subscriptions to enjoy more valuable features.
Google Console, search engine, and Google Analytics are examples of free tools you can use to track your SEO performance. There are also some free techniques you can do to discover new keywords without paying a cent.
Getting paid subscriptions from online SEO tools, such as SEMrush and Ahref can provide you with more features. These can help you discover the best keywords and suggest what content to create, help track your competitors’ keywords and performance, and find the bad links directing to your site.
Although SEO can be free, it takes time to get results. You usually have to wait at least three months or more. The following are the types of SEO that every online business’s observe:
- Ecommerce SEO
- Technical SEO
- Off-page SEO
- Social media SEO
- On-page SEO
- Local SEO
How to Come Up With the Best Digital Marketing Strategy for Your Business
Digital marketing strategy is your plan for using these digital marketing channels to achieve your goals.
You don’t have to use all these channels, as it will be a waste of time, money, and effort. Choose the ones that are the most appropriate for your business, especially when your business is a start-up.
Here are some pointers to know:
Websites, SEO, and content marketing always go together.
A website is usually the first thing that all types of businesses build. As mentioned, it is the central focus of marketing campaigns. It often serves as the place of transaction or information about your company. It is also where you provide links to your social media accounts or marketing campaigns.
That’s why a website is a part of every digital marketing strategy most of the time.
Because you need a website, you should optimise it for search engines. Your website is useless if your target audience can’t find it.
Also, your website won’t fulfil its purpose if you don’t have engaging content. Plan your blogs, podcasts, and videos and decide when to publish and how you can promote them.
Choose the best platform for social media marketing.
Although you can make sales on social media sites, social media marketing’s primary purpose is to establish brand awareness and trust.
Note that you don’t have to create an account on all social media platforms. It always helps to know your customers, including their favourite social media platforms.
Don’t start your email marketing by selling.
Start your email sequence by making a relationship or connection with your target customers. An example is by knowing their pain points and empathising with them. Selling should be the last email to send.
Combine your SEO with PPC
Depending on your business goals or your business type, it’s best to combine SEO with PPC.
You have to wait months or even years to see the results of your SEO efforts. Set up PPC campaigns; it allows you to be at the topmost part of the SERP while waiting for SEO results.
Google Console and Analytics are your handy tools.
Google Console and Analytics can help you track the performance of your campaigns or how your website is doing. These free tools can help you better understand your customers and create a better digital marketing strategy.
Can You Create a Digital Marketing Strategy on Your Own?
You don’t need a degree to use digital marketing channels and create a strategy. Thus, you can develop it on your own.
But we understand it can be overwhelming, especially if you’re starting. Although you can learn how these digital marketing platforms and channels work, it will take time. It’s also hard to assure yourself that you’re doing it efficiently and effectively.
Besides that, working on your digital marketing strategy is taxing.
Imagine doing the web designs and coding to build your website, planning the content plan for your social media posts and blogs, optimising your website, and setting up PPCs and emails. These are just a few of what you should do.
If you decide to do all these, we don’t think you will still have time and resources to focus on what’s essential in your business.
Thus, partnering with a digital marketing agency can help you a lot.
Why Work With Results and Co?
Results and Co is not just any ordinary digital marketing agency. We are a Certified Storybrand Agency that uses the power of story in content creation. It is possible because we use the proven-effective marketing tool called the Storybrand framework.
In other words, we not only help you use the most effective channels for your business, but we also provide engaging content.
We ensure that every piece of content: blog, design, or copy will deliver a clear message that will get your target audience or customers’ interest. By combining engaging content with an excellent digital marketing strategy, your business will be a success.
You don’t have to worry about getting left behind by your competitors, as you will thrive or stay ahead of them.
Schedule a call now if you want a free consultation to develop your business’s best digital marketing strategy!
See how our team can drive an insane amount of highly targeted traffic to your website and then convert it.
Websites that sell:
Most websites don’t convert, your’s will.
SEO that ranks:
Get on the first page of Google, guaranteed.
Ads that work:
Clear predictable returns.
Our team will create the images, write the articles and grow your brand.