PPC, or pay-per-click, is a type of online marketing in which businesses pay a fee to display their ad on a search engine or other online platform. There are a lot of PPC services in Australia you can take advantage of. The goal of PPC is to drive traffic to a website or landing page, where the visitor can take some desired action, such as making a purchase or signing up for a newsletter.
PPC can effectively reach potential customers who are actively searching for products or services like those offered by your business. It can also be used to generate leads for sales or simply to increase brand awareness. In fact, research shows that 15% of marketers measure their success from lead generation. This is one of the most critical aspects that any business should consider.
9 Types Of PPC Services In Australia
- Search Ads
The most common type of PPC is the search ad. These appear at the top of a search engine results page (SERP), above the organic listings. Search ads target people actively searching for products or services. Advertisers choose the terms by which they wish to have their adverts appear.
They then choose the highest price they are ready to pay if their ad is clicked on and tell Google Ads what ad content they want to appear when a user searches for their keyword.
- Display Ads
Display advertising is a form of PPC that uses images, videos or other visuals to capture the attention of internet users. These ads are often found on websites, social media platforms and apps.
Display ads can raise awareness of a brand, product or service and generate leads and sales. Google Display Network (GDN) is the largest display advertising platform and allows advertisers to target their ads to specific audiences.
- Shopping Ads
Shopping ads are a type of PPC that allows businesses to promote their products on Google’s search engine and other Google properties, such as shopping comparison websites.
These ads use images and product information, such as price and description, to attract shoppers. When someone clicks on a shopping ad, they are taken to the advertiser’s website, where they can purchase the product.
- Remarketing Ads
Remarketing is a type of PPC that allows businesses to target ads to people who have already visited their website or used their app. This is done by placing a piece of code, known as a “cookie”, on the user’s device.
This cookie then enables businesses to show relevant ads to users as they browse the internet or use apps. Remarketing can be an effective way to increase brand awareness and generate leads and sales.
- Video Ads
Video advertising is a type of PPC that uses video content to capture the attention of internet users. These ads can be found on websites, social media platforms and apps. Video ads can raise brand, product or service awareness and generate leads and sales.
- Social Media Ads
Social media advertising is a type of PPC that uses social media platforms to reach potential customers. These ads can be found on Facebook, Instagram, Twitter, LinkedIn and other social media sites. Social media ads can raise brand, product or service awareness and generate leads and sales.
- Native Ads
Native advertising is a type of PPC that uses content to capture the attention of internet users. These ads are often found on websites, social media platforms and apps. Taboola and Outbrain are the two largest native advertising platforms and allow businesses to target their ads to specific audiences.
- Search Engine Marketing (SEM)
Search engine marketing (SEM) is a type of PPC that uses paid search advertising to capture the attention of internet users. These ads are often found on Google’s search engine and other Google properties, such as shopping comparison websites.
SEM ads use images and product information, such as price and description, to attract shoppers. When someone clicks on an SEM ad, they are taken to the advertiser’s website, where they can purchase the product.
- LinkedIn Ads
LinkedIn Ads is a type of PPC that uses LinkedIn’s self-serve advertising platform to reach potential customers. These ads can be used to raise awareness of a brand, product or service and generate leads and sales. LinkedIn Ads allows businesses to target their ads to specific audiences, such as job title, location and company size.
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Websites that sell:
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SEO that ranks:
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Ads that work:
Clear predictable returns.
Content Marketing:
Our team will create the images, write the articles and grow your brand.
Why Spend on PPC Ads?
1. PPC is an effective way to reach potential customers.
2. PPC can increase brand awareness and generate leads and sales.
3. PPC allows businesses to target their ads to specific audiences.
4. PPC is a cost-effective way to market your business.
5. PPC can drive traffic to your website or app.
Wrapping Up
PPC is a powerful marketing tool that can be used to reach potential customers, increase brand awareness and generate leads and sales. If you’re looking for a cost-effective way to market your business, PPC is a great option.
If you have any questions about PPC or need help getting started, feel free to contact us. We are a Storybrand-certified company that provides the best PPC service in Australia!
