StoryBrand One Liner Examples
A StoryBrand One Liner is similar to your elevator pitch. However many people found creating an elevator pitch was always hard work.
Even though I had crafted hundreds of elevator pitches for myself and my clients, I found it hard to explain the process. Now, thanks to Donald Millers StoryBrand we have a framework that makes creating one liners a breeze.
Below are the simple steps to take and if you scroll to the bottom, you will find 3 StoryBrand One Liner Examples that you can rework to make your own.
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1. Talk about the problem first.
Donald Miller said to me, “Unless you are talking about a persons problem, they’re not listening”. So take a moment and write down you customers problems. There will be more than one.
Once you have written them down, it’s now time to choose the main one and then dig a little deeper. Normally this means making it worse by expressing “how they feel.”
2. Give the solution to the problem you just stated
Don’t give a long drawn out pre-amble. Make it short. People don’t want a long dissertation. They want to know if you can help them and they don’t want to waste their time.
Your StoryBrand One Liner will be used in your email, on your website and also in one on one discussions or even group events.
Make it sound like a new idea
3. It’s happy ending time but it must include how they will ‘feel’.
We call this ‘ramping up the success’. The thing is you want to do it in a way that makes them ‘feel’ something.
Here’s Our Storybrand One Liner Examples
“Most businesses struggle knowing what to do to succeed with their online marketing often putting their marketing in the hands of people who don’t know what they’re doing.”
“We create online marketing funnels that make success online a predictable outcome. Including Website Creation, SEO, Social Media and ads management using the StoryBrand Framework.”
Success – How they will feel:
“Business owners can then get on with doing what they’re good at; Growing their business.
Let’s bring it all together:
“Most businesses struggle knowing what to do to succeed with their online marketing often putting their marketing in the hands of people who don’t know what they’re doing. We create online marketing funnels that make success online a predictable outcome. Including Website Creation, SEO, Social Media and ads management using the StoryBrand Framework. Business owners can then get on with doing what they’re good at; Growing their business.
StoryBrand One Liner Example for a Builder:
Most people struggle to find a builder they can trust. Often their homes take too long to build and they end up paying more than they should. At BCR, we build great quality homes, on time and within budget. Clients who work with us enjoy access to our 24/7 online progress portal, and can watch their home build with complete certainty and peace of mind.
StoryBrand One Liner Example for a Pool Slide Company:
When no one is using the pool it makes pool owners wonder why they installed it. We make your pool irresistible by supplying world-class pool slides that create life-long memories.
I know at times it can seem daunting trying to figure out something so simple. You wonder why it has to take hours and sometimes days to craft your one liner.
Don’t worry, you’re not alone. We have all experienced it.
It’s easy to get this worked out for you. Simply Schedule A Call with us and we will help you work through your one liner.
You don’t need to be confused with this anymore. In fact it’s time for you to start looking forward to people asking you the question “what do you do”.
In the video below, I give you another couple of StoryBrand one liner examples.
Here are some places to use your new StoryBrand One Liner
• Put it on your business card
• Make it your email signature
• Print it on your wall in your retail space
• Make it the first sentence in the paragraph on your website
• Use it for your profile descriptions on social media